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Jeff Folckemer
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Jeff Folckemer - CEO of LocalEdge, LocalEdgeMedia, and SVP Hearst Newspapers
Jeff Folckemer - CEO of LocalEdge, LocalEdgeMedia, and SVP Hearst Newspapers

208 followers
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Google Enhanced Campaigns on 7-22-13 are in full swing. We are monitoring closely the changes, and how campaigns will perform with a Mobile specific campaign. We will setup Adgroups dedicated to Mobile, and see how the modifiers react to adjustments. 
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Hi All,

Important that we all read and understand www.TheMobilePlayBook.com
One thing that I want to make sure that all of you learn and know.

Also, as a reminder - the Fixed SEM is for beginners only. If a customer is already doing SEM, they need to move to the more experienced Managed or Custom. They already believe in SEM, Google, Bing, Yahoo so we don't have to do the intro package. Important to listen to the customer, and make sure we provide the service that fits the business. 

Happy hunting out there.
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I want to wish all a Happy Holiday and a Merry Christmas. 2013 will be the year of Mobile, Reputation Management tied to the Social side of things. Looking forward to a great Digital Year!
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As LocalEdge.com, and LocalEdgeMedia.com continue to expand the SSO Digital Dashboard - we continue to plan for switching to Digital Only markets with Resellers. We continue to plan for the elimination of Print Yellow Pages, as we convert our own markets to Digital only. We are ready to embrace the future, and will contine to include PPC/SEM/SEO/SMM as some of our lead products. I have many solutions to enhance our Facebook offerings, as well as our Google Gold offerings.
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As I have discussed over the past few years, Yellow Pages without Digital Marketing Services is basically dead. Today Dex One and SuperMedia announced plans to merge, creating an entity called Dex Media with roughly $3.1 billion in revenue, based on 2011 results, but pacing towards a 2.5 - 2.8B 2012 finish. The cost efficiencies with the combined company will help them transition out of print.
This is a move that Peter McDonald - CEO of Supermedia - will end up being the CEO of the new company. Congrats to Peter. The US market for Yellow Pages will end in 3 or less years. Converting to Digital is the only way this company can survive. As I continue to work on closing print, and converting to Digital Only markets, the competition will continue to grow in the Digital Space.
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Search Engine Marketing Companies can help you be found on the Internet. With Google controlling approx. 66% of Search, Bing controlling approx.15.8%, Yahoo controlling approx. 14%, and Ask controlling Approx 3% of all searches done in the United States..........why any business would pay or buy clicks or impressions on any Yellow Page site doesn't make much sense. Once you start looking at Search Engine Optimization, other sites factor in for Linking strategies, but that should be about it. Make sure when you as a business setup your digital strategy, you focus on buying a Digital Package that includes Google. The Package should include at least SEM, SEO, SMM, Video, Mobile with a Landing Page that can be tracked! This way you know your Total Search Solution Package is paying off. Remember, traditional media is dying a slow death. Add Digital to the mix, and it can boost the performance of traditional media, and put you in front of your customers. You need to be everywhere these days to cover the wide and ever-changing marketing landscape.
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Why Search and Google are important.
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Do you need Search Engine Marketing, or can you go it alone with Search Engine Optimization?

This is a very simple question - you need BOTH. I always find it interesting when I talk to advertisers and they don't want to spend money on Search Engine Marketing. They spend money in print, TV, Radio etc., but are scared to spend on Search. The reality is that advertisers should cut spend on traditional media, and move it to Search Engine Marketing, Search Engine Optimization, Video, Social Media Management, Digital Display, Reputation Management, Story Syndication on the web etc. etc. etc.
Bottom line is go where your customers are looking, or at least where most of them are looking, and it is on Mobile, Desktop, Search, Video, and all things Digital!!!! If you can get the traditional media company to Bundle Print and Digital - this is a win win case. Touching all potential customers, on all sorts of media is how you succeed!
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Search Engine Marketing and Search Engine Optimization - combined with Video, News Syndication, Reputation Management, Reviews, Website, and Mobile Site - All make www.LocalEdgeMedia.com the leader in this space. If you are a Publisher, or a Digital Agency and need the back-end Fulfillment, and Platform with great Customer tools, then LocalEdge a Hearst Media Services Company is your Partner.
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