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Thomas Clifford
100 followers -
Developing and writing customer-focused content for B2B professional service firms. Beatles collector/enthusiast.
Developing and writing customer-focused content for B2B professional service firms. Beatles collector/enthusiast.

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I'm half-way through this MOOC course on The Beatles and I have to tell you, it's amazing. Hats off to the +Coursera team and the professor for putting this together. They  created and delivered a world-class entertaining and educational product.
How can a guitar change history? Find out - http://bit.ly/1aTe86V - with the University of Rochester class "The Music of the Beatles". 

Class starts today! Sign up here: http://bit.ly/1aTe86V 

#Beatles #Musicofthebeatles

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Why Good Marketing Requires A Good Copy Editor

This sums it up: 

"If someone stumbles across your page and within the first three paragraphs finds three typos, your credibility as a writer, or as a company, just plummeted. Abysmally.

"Even if readers find just two or three mistakes in the entire post, their willingness to regard you as a voice of knowledge drops considerably.

"Unfair? Perhaps. You may be absolutely brilliant in your field of expertise. But, if your delivery stinks, it won’t matter to the readers."

Here's how to proof:
http://www.business2community.com/marketing/power-positive-proofing-good-marketing-requires-good-copy-editor-0784238#!Bdrg0

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Finally got around to reading "Obvious Adams" this weekend. What a great short story! Worth seeking out if you're in marketing. (Or not.) 

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The Ideal Length for Blog Posts ...and everything else in your marketing
Research shows that top performers have a few things in common, including length. Tweets, Facebook posts, videos, podcasts, etc.

#contentmarketing #SEO #podcasting  

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The Ideal Length for Blog Posts, Tweets, and Everything Else in Your Marketing.

http://goo.gl/N4xDIK

New post by +Andy Crestodina. 

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This article has become the best thing I've ever read.

It's not really about the cute Budweiser commercial. It does have something to do with Freytag's storytelling pyramid ... the one that Shakespeare mastered. 

No. It is the story at the end. The one by Moe Levine, a New York trial lawyer, about his armless client. 

It hit me like a bag of bricks. Then I laughed out loud. 

Read it here: 
http://blogs.hbr.org/2014/03/the-irresistible-power-of-storytelling-as-a-strategic-business-tool/

Prior to the above article, this article was the best thing I'd ever read:
http://goo.gl/KJX0Bo
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The most valuable thing you can make is a mistake- you can’t learn anything from being perfect.

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6 Steps I Use for Great Content Marketing

http://bit.ly/1e7Y0Og

In today's post I discuss the six step process #Convince&Convert uses for our #contentmarketing plans, which include
#business  goals, #strategy, production,  atomization, amplification and measurement. 

I hope this helps you see through the smokescreen of obfuscation that is starting to creep into the content marketing and can potentially clarify the important work we do collectively in the field.

Hope you're enjoying a great Sunday!
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Well said: "Spend your limited time and energy on your own online "house" first, and only after that should you expend effort on someone else's channel."
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