We have been focusing a lot on creating success road maps for our customers lately. Our goal is to take reader step by step through the process of improving their business and being successful by improving the way they capture, store and use company knowledge.
I think this is a really good example of what a road map should look like:http://docs.bluemangolearning.com
It does the following:
1. Let's them know what they should hope to accomplish.
2. Tells them what goals to set.
3. Gives them specific instructions on how to reach those goals.