Profile cover photo
Profile photo
Mike Sobol
351 followers -
Finding flow in all things life and work. It's easier that way.
Finding flow in all things life and work. It's easier that way.

351 followers
About
Mike's posts

Post has shared content
Every great product deserves to get found. You just gotta help people find it. That's what Content BLVD is for.

Post has shared content
When people no longer respond to ads like they used to, it's important to evaluate marketing efforts by other metrics-- not the ones we use when we think about advertising.
So, in addition to clicks and purchases, we count 5 other important ways product placements on YouTube support your marketing efforts. Do you agree? Did we miss any?

Post has shared content
It makes sense to approach new marketing tactics with caution. But in putting your products on YouTube (and influencer marketing generally), you can't just make little ripples. You've got to make a splash.

Post has shared content
MCNs are getting huge valuations. But are they really worth it? Will their business models continue to deliver value to both YouTube creators and advertisers? Or is a smarter model needed?

Post has shared content
I'll add: Looking outward creates vision. Looking inward provides true clarity.

Post has shared content
I'm not sure what I was expecting, but this wasn't it. Did YouTube blow it? What do you think?
Crickets. That's the sound of Twitter's reaction to the YouTube Halftime show. It looks like it got no love on YouTube, either. Why? Because it was the opposite of what viewers expect to see from YouTube stars. No Epic Meal Time bacon bonanzas. No Freddy Wong explosions. Just a poorly produced talk show. I'm sad for you, YouTube.

Post has shared content
Gah. This planet. I don't know man. It's a scary place.
Chile’s Puyehue volcano erupts, causing air traffic cancellations across South America, New Zealand, Australia and forcing over 3,000 people to evacuate.
Photo

Post has shared content
Mobile is eating the world...and it's not enough just to have a responsive website. +Will Critchlow talks mobile-first thinking and creative content: http://bit.ly/1tNsPMI

Post has shared content

Post has shared content
It's Quick Marketing Tip Tuesday. Yeah, that's a thing now. ;-) What kinds of influencer marketing tactics have worked for you?

Or if you're an influencer, tell us what works (and what doesn't) when advertisers want your help.
Wait while more posts are being loaded