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Rattling Tram Small Business & Retail Marketing/PR
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What a FanTASTIC resource for small Aussie businesses ... The Rules of Running a Facebook or Instagram Competition in every state in Australia (and yes, it does vary from state to state)
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The big question here is "how well does your product/service align with the limited targeting options available?", but Spotify ads are an important new medium that it is worth keeping tabs on.
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The AFL has delivered an impressive 17% return on ad spend (ROAS) on its recent Facebook advertising campaigns to drive attendance at games.

Read the case study on how they achieved the feat here >>>
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“Both marketers and men are underrepresented on Pinterest, so it comes as no surprise that I overlooked it as a marketing platform for years. It was only after talking to another friend of mine — a middle-aged man who runs a network of home and garden websites that receive a million sessions a month (150,000 from Pinterest) — that I finally saw the light.”
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Retail remains the top spender, as Australia's outdoor advertising industry growth slows.
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BREAKING: Amazon to restrict Aussies to local site in response to GST imposition, meaning most of its inventory will soon be unavailable to order from Australia.

Thank the Turnbull government and Gerry Harvey ...
PerthNow
PerthNow
perthnow.com.au
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Myer and David Jones hoping for millions of shoppers to descend on mid-year sales, which they've kicked off extra early. Not a great sign of confidence.
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More confirmation of the dramatic recent uplift in CBD retail ...
“In the survey, Vicinity's Melbourne Emporium took out the honours with the highest moving annual turnover (MAT) of $449.35 million.”
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No questions about it - online marketing is today moving rapidly towards a "video first" model. Small businesses need to be planning TODAY to invest more in this space ...
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An interesting new development. Returns are of course the bane of ecommerce. If the Leviathan player moves in this direction, this could well become new standard practice ...
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