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paid owned earned
Understand the mix of Paid, Owned and Earned Media

There are lots of ways to reach customers in the digital space: email, social, paid search, organic search, display, etc. And everyone in the online marketing space is always trying to push their type of media as the best.

But for a business to be successful you need to focus on all three: Paid, Owned and Earned media.

I love this research paper from the +Jeremiah Owyang and the Altimeter group. It clearly identifies how all THREE work together to drive business success.

And don't forget, your measurement needs to align with Paid, Earned and Owned media. If you're just measuring success via the last click you're wrong. You need to understand how each type of media assists other channels.

Rant over :)

#measure   #marketing   #analytics  

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Just published some new docs on Google Analytics the new (next-gen) analytics.js JavaScript tracking snippet:

Docs include:
- working with the library to perform common configurations
- page tracking
- event tracking
- ecommerce tracking

The engineers really improved the library over the previous version (ga.js), so the docs are a lot easier to read.

I'd love to hear what you think about the new calling syntax.

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GA 复制配置文件
You Can Now Copy a Profile in Google Analytics

One thing that can be challenging, especially in a really large Google Analytics implementation, is creating lots of profiles. It's a manual process that can be arduous if you have lots of goals or filters.

Google is trying to make that  a bit easier with a new 'Copy Profile' feature.

The feature is a bit hard to find. It's at the bottom of your Profile Settings tab in the Admin section. See the attached image for more info.

Copy Profile will copy:

1. All profile filters
2. All profile goals
3. All profile users
4. All profile settings
5. Advanced Segments

I wish I had this 3 years ago!

Google Hangout挺好玩的~

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