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Richard Hollins
81 followers -
Business and financial copywriter
Business and financial copywriter

81 followers
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Our latest blog post - hot topics in annual reports, as we head into the 2016 corporate reporting season.
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This is a very interesting article with an extremely dull title. It's a good reminder that companies need to be clearer and bolder in the way they write and stop hiding behind 'the board/legal/compliance won't less us do it.'
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With Theresa May taking over as Prime Minister, Angela Merkel already in charge and a strong prospect that Hillary Clinton will be the US President, maybe we'll get so used to female leaders that commentators will stop pointing out their gender. In the meantime, it would be nice if everyone could follow this advice:
Woman Versus Female
Woman Versus Female
quickanddirtytips.com
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First new post in a while. Just like our politicians, trust in business is at rock bottom. How can good copywriting help?
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We're featured in Finance Monthly's Spotlight on Corporate Reporting, talking about how good reporting creates values for companies, how to report well and where companies need to do better with their reports. Follow the link to read the article.
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If you’re involved in preparing an annual report, you should read our new white paper – What’s next for the strategic report.

In it, we consider how companies can make their next strategic report as useful as possible for investors. In particular, we explain:

• the key areas that companies still need to work on

• how to get the structure right, so the report tells your story, and

• how to cut the clutter in your strategic report.

Clear and concise reporting will be one of the major themes in corporate reporting in the next year and beyond. This paper will help you get started.

Follow the link to get your free copy.

http://em.richardhollins.com/h/r/FD7FE3CFBC6E1946
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I get a lot of people coming to my website, looking for advice on writing an annual report for their company. That's prompted me to put together this post, which sets out everything from deciding on your structure to getting your content signed off.
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Interesting piece on the ongoing battle over what constitutes 'good' English. As a writer, I'll never take the view that grammar doesn't matter. But it's less important than good communication and avoiding fussiness and pretension.
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