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FIRST Digital
120 followers -
Leaders in Digital Strategy, Analytics & Conversion
Leaders in Digital Strategy, Analytics & Conversion

120 followers
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FIRST Digital's posts

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Here are a few changes worthy to know. http://bit.ly/2lMLyL0

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Add features only if they provide greater convenience - Does ‘buy now, pay later’ reduce mobile basket abandonment? http://bit.ly/2kXgxYy

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"Evergreen and seasonal trends are some of the
easiest to forecast, as they’re almost guaranteed to
occur year-on-year." Apply this forecasting strategy and get more bang for your buck in your marketing campaigns - How fashion retailers can use search trend data to inform marketing & product strategy http://bit.ly/2jCvsmt

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What personalisation should AND will look like for ecommerce sites - The North Face - Personal Intelligent Shopper http://bit.ly/2ky9kOp

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Because I'm pretty sure that you know more than what my name is... http://bit.ly/2jrdlTa

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User gets to your landing page. Yay! and then what? - SEM continuity:The ROI-boosting digital marketing concept you’ve never heard of http://selnd.com/2jUYZeL @sengineland

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Scottish writer and poet Andrew Lang once said, "He uses statistics as a drunken man uses lampposts—€”for support rather than illumination." Use data to drive (and not just support) business decisions.
How to Better Integrate Analytics Into Your Marketing Strategy http://bit.ly/2jQEShP @kissmetrics

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Try this simple framework to get that common understanding of your customers and shared vision on how to create the best customer experience - Mapping the customer journey doesn't have to be difficult http://bit.ly/2jwkAJN @econsultancy

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Facebook challenges YouTube with mid-roll video ads and shares 55% of revenue with advertisers - http://bit.ly/2iAtRQ2 @dillonmbaker
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