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Pure Genius!
Jason Calacanis originally shared:
 
I really think Domino's Pizza is starting to understand social media... their latest set of focus groups and brutal honesty about the shortcomings of their pizza is going to generate what I call "empathy-based buzz.... "

Also social media experts need to watch this video and consider if they really understand what social media is about... because 95% don't.

+++++++1 to Domino's on this really innovative approach.

I might actually consider ordering Dominos because of it.
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