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Herve Peitrequin
367 followers -
Digital Marketing Manager living in Switzerland
Digital Marketing Manager living in Switzerland

367 followers
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Developing a new website? 3 learnings from past experience
http://tmblr.co/Z9-Nby10EqIH-

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"One of the biggest challenges of responding to fast-moving global crises on a human level, is that by the time governments figure out what is happening via surveys, reports and censuses — the damage has already been done. Families fall into poverty, children are pulled from school, and the lives of the poorest are put into jeopardy.

But due to the explosion of online and mobile data (often referred to as “Big Data” because of how much of it is created everyday), for the first time in history we have the opportunity to better understand when a negative trend is happening in real-time, and inform policies and programs to help prevent harm before it’s too late."

Global Pulse

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Can the solution to fake comments be an algorithm? Legal regulations will not work (you can always comment from a foreign, less regulated country), ending anonymity will not work (not saying your name can actually allow for more pronounced views without fear of backlash), maybe this is a solution even if I doubt this kind of semantic analysis can be flawless.

"Researchers like Bing Liu, a computer science professor at the University of Illinois at Chicago, are also taking notice, trying to devise mathematical models to systematically unmask the bogus endorsements. “More people are depending on reviews for what to buy and where to go, so the incentives for faking are getting bigger,” said Mr. Liu. “It’s a very cheap way of marketing.”

The article does unfortunately not explain how the automatic detection would work, and what results it is getting today.

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The hottest marketing ideas around coffee http://ow.ly/8Dzuw
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