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ScreenMedia Daily
Location-based Mobile Marketing and Digital Out-of-Home Advertising
Location-based Mobile Marketing and Digital Out-of-Home Advertising

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40% of Millennials Block Ads

How much should advertisers and marketers worry about ad blockers? It depends on who they are trying to reach. According to eMarketer’s latest forecast, usage of ad blockers will grow 16.2% in the United States this year to more than 75 million users. That’s slightly lower than the 85 million forecast last June. While overall usage is not widespread, yet, its adoption by millennials could continue to be an obstacle for advertisers targeting young people.

#mobile #marketing #adtech

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115 Outdoor Campaigns Vy for Top Awards in OOH Ad Design

The Outdoor Advertising Association of America (OAAA) has revealed the 115 contenders for the 2017 OBIE Awards. Celebrating its 75th anniversary this year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out-of-home (OOH) medium. #advertising #marketing

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Valentine’s Day Telethon Inspires the World to Make Love

It’s that time of year again, yes, it’s time to dust off the Marvin Gaye albums and turn our thoughts to romance. Valentine’s Day is almost here, and Michael Bolton, the king of 90s slow jams schmaltz, is doing his part to inspire you to do your part.

#marketing #advertising #netflix #MichaelBolton

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The Female Lead Campaign Ignites and Inspires Young Women

The Female Lead, a non-profit campaign to make women’s stories more visible has launched a digital out-of-home campaign across the Uk utilizing sixty digital screens in partnership with Ocean Outdoor. The outdoor campaign, aimed at igniting self-belief and ambition in young women, features 60 powerful images of inspirational women who are at the forefront of their field of endeavor and are featured in The Female Lead, a collections of interviews by Edwina Dunn, a data-science entrepreneur.

#advertising #marketing #SHESMYINSPIRATION

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Agencies Trust DOOH Media More

According to a new industry study published Ocean Outdoor, digital out-of-home (DOOH) continues to outstrip mobile and video on demand as the channel with the greatest growth potential. Trust in DOOH media among ad agency buyers has grown thanks to new technologies, such as vehicle recognition capabilities and proof of play reports, media buyers now see DOOH media as a reliable, transparent and powerful advertising channel.

#marketing #advertising

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Strata Partners with DOmedia

Strata, a provider of media buying and selling software, has announced a partnership with DOmedia. According to DOmedia, their demand-side platform (DSP) currently drives about 10 percent of all U.S. OOH ad campaigns. The partnership provides the company with access to Strata’s network of 1,200 advertising agencies across all advertising media formats.

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Mobile Now Drives 30% of Online Sales and 47% of Online Traffic

Amid a seismic shift in how U.S. consumers shop, retailers are vying for time on their customers’ screens across all their devices — before, during and after a purchase. That is according to The State of Retailing Online 2017: Key Metrics, Business Objectives and Mobile report, released today by the National Retail Federation’s division and Forrester.

#mobile #marketing

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Media Execs Embrace Technology, But Many Resistant to Change

Media businesses are optimistic about the opportunities offered by disruptive technologies but admit they are ill-prepared to introduce them, according to new research from KPMG. The report, which surveyed 560 media executives across 16 countries, found that 60 percent of companies across the sector are enthusiastic about the opportunities offered by disruptive technology, such as cloud computing, social media and the Internet of Things, but many remain resistant to change.

#media #marketing 

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Clear Channel Launches Programmatic Buying Platform in Europe

Clear Channel International has launched an out-of-home programmatic buying platform in Belgium with additional markets planned to be rolled out across Europe later this year. Clear Channel International is planning to trade all of its inventory programmatically across most markets in 2017.

According to CCI, the first iteration of their programmatic solution focuses on trading CCI’s inventory on an automated guaranteed basis giving media buyers the ability to reserve a fixed volume of inventory at a fixed price. Media buyers can now access and buy audience-based packages across Clear Channel’s digital out-of-home (DOOH) network in the city of Brussels, via programmatic channels that include the Demand Side Platform (DSP), Adform, and a proprietary Clear Channel platform. The system is fueled by data from existing out-of-home audience data-sets that are both proprietary and from third parties.

#advertising #marketing #programmatic

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OOH Media Sees Strongest Growth Since 2007, DOOH Drives Growth

Out-of-Home (OOH) advertising continues to experience strong growth, according to the latest report from PQ Media. Global out-of-home ad revenues, which include traditional, digital and ambient media, grew an estimated 6.2% to $49.23 billion in 2016, the fastest growth rate in nine years. Digital out-of-home (DOOH) drove overall OOH media growth worldwide, increasing at an estimated 12.6% to almost $12 billion for the full year, the strongest growth since 2011.

#marketing #advertising #outdoor
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