The Notion That Good Design Leverages Human Intuition May Be Wrong

As I read this article, it occurred to me that the notion of good design leveraging human intuition may be wrong. If what many of us take for granted as a basic intuition and innate understanding of symbols is actually not innate at all but culturally learned, then good design has more to do with understanding cultural patterns and not with appealing to innate intuition.

From the article:

Our study shows, for the first time, that the number-line concept is not a 'universal intuition' but a particular cultural tool that requires training and education to master. Also, we document that precise number concepts can exist independently of linear or other metric-driven spatial representations.

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