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Smart Insights
1,960 followers -
Helping marketers Plan, Manage and Action Digital Marketing
Helping marketers Plan, Manage and Action Digital Marketing

1,960 followers
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AI in marketing: More analysis, not analytics!

The challenges marketers face overcoming the hyperbole and mysticism that surrounds machine learning and AI.

Find out how Chris Pitt, Head of Marketing at Vertical Leap can help you on our blog.
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Chart of the Day πŸ“ˆ A survey of the effectiveness of organic and paid activities for charities including benchmarks for paid media, social media, and email marketing
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How to build an account-based marketing (AMB) target list 🎯
Practical guidance on putting together an account list that gets results.

- List building tactics
- Proximity research
- Roundtable approach
- Information audits
- CRM/ERP
- MAS
- Social media
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Sainsbury's gender inequality pricing malfunction
The UK greeting card industry is worth an estimated Β£1.7billion and growing. Find out how Sainsbury's sold almost identical cards at different price points depending on the gender of the buyer!
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Chart of the Day πŸ“Š Research with almost 1,000 content marketers reveals how important content marketing really is!
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The most important trends and innovations across the customer lifecycle to inform your 2018 ecommerce strategy using the RACE planning framework πŸ›’
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Why local SEO is important for the legal sector βš–οΈ

How to gain visibility on SERPs for local law firms
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How to standardize your marketing agency's proposal process
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Sales teams have managed customer journeys using CRMs for years. Now, thanks to the rise of social media marketing, there are now IRMs for marketers to manage their influencers
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4 future trends in ecommerce personalization

Ecommerce personalization will once again redefine how websites need to be designed in order to turn visitors into customers
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