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Eric Reinholdt
Works at 30X40 Design Workshop
Attended Roger Williams University
Lives in Mount Desert Island, Maine
38 followers|9,910 views
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Eric Reinholdt

Marketing for Architects: Getting the Work  - 
 
Projects and clients are inseparable - they both have to be a good fit. #architecture   #marketing   
Many architects and designers finally feel busy again. As the list of potential projects grows, your task as a business owner changes, yet again, from business development to curation, in which you filter the list of clients looking to collaborate with you. It’s an enviable position to be in, but the process of figuring out which projects are the best fits for your business isn’t as easy as it sounds. Often the first inclination is to accept any ...
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Awesome Houzz article
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Eric Reinholdt

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Design Workshop: Connecting Our Built and Unbuilt Worlds

See the full Ideabook here: http://bit.ly/1lF5tUE
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If you have a minute check out the next in my series written to help you take your Design Practice from idea to reality. #marketing #architecture

Be sure to share your marketing successes...writing has worked well for me...
Pro to pro: Attract clients and get paying work by drawing attention to your brand in the right places
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Out of that list I only listen to EOFire. Others I listen to: House Planning Help, Homestyle Green, The New Business Podcast (Chris Ducker), NZ Business Podcast, Construction Marketing Podcast UK, The Business of Architecture, EntreArch...
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Have him in circles
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Eric Reinholdt

Marketing for Architects: Getting the Work  - 
 
If you're looking for outside feedback on your website, Peek offers up to three five-minute video reviews of your website per month. Visit, http://peek.usertesting.com/, input your URL and they'll email you a link to a screen-cast of a random web user clicking through your site within an hour or two.

The user records their real-time impression of your site and answers a couple of basic questions:
  
1) First impression, what's it for?
2)What's the first thing you want to on this page.
3) What stood out to you on this page? What frustrated you?

The paid version allows you to narrow the demographic, as the free version is classed as a "random web user."
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These are a few of my architectural 'habits' - what are yours?
Every architect’s design process is extremely personal and nuanced. For example, I have certain tools that I reach for ritually when I start a new project. One is a favorite lead pencil with a lightweight, medium-size barrel and a thinly ridged grip, loaded with a medium-weight HB lead that’s not too soft and not too hard. It has a broken clip at the top and a small blue button near my thumb to advance the lead. It’s with this pencil in hand that...
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Thanks +Elrond Burrell !
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Eric Reinholdt

Professional Services: Doing the Work  - 
 
Still using that Mayline? Drafting dots? 2D, 3D, BIM? Read the latest in my 'Design Practice' series - what are you drawing with?   #architecture   #CAD   #BIM   #sketching  
Learn about 2D and 3D drawing tools, including pros, cons and pricing — and what to do if you’re on the fence
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I agree, drawings are still a large part of the deliverables in the process, but a client rarely wants drawings, and you could even say a client doesn't actually want a house, or an extension or a new facility or whatever. What they really want is something to support and enhance their life or their business, or a specific activity - they want an outcome. So as Architects we help them achieve this outcome and the process of doing so involves delivering various forms of output - typically including drawings and specifications. Contractors deliver an output in terms of what they build, and hopefully it delivers the outcome that the client briefed the architect with! It's a different mindset and I think it helps understanding the value we can deliver to clients and the value of our fees.
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Eric Reinholdt

Marketing for Architects: Getting the Work  - 
 
Building your own  #Design  Practice? Check out Part 3 of the Design Practice Series: 'How to Get Hired' and add your voice...
#architecture   #marketing  
Pro to pro: Strategies for winning a client’s trust and getting work that supports your brand
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Design your practice just as you would a project. This is the first in a new series I'm writing for Houzz focusing on the process of opening your own practice, step-by-step from idea to reality.

Hope it helps the BofA community "do it anyway"...
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Great stuff!
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People
Have him in circles
38 people
Kalyani Ceh's profile photo
Einar Wahlstrøm's profile photo
José Silva's profile photo
Patio Productions's profile photo
Nicholas Renard's profile photo
Structure's profile photo
Michael Scarmack's profile photo
William Huchting's profile photo
Jeremiah Russell's profile photo
Work
Occupation
Architect
Skills
Architectural Design, Residential Design, Concept Generation, Drawing, Project Management, 3D Modeling, Graphic Design, Copy-writing, Blogging
Employment
  • 30X40 Design Workshop
    Founder, 2013 - present
    Project Architect/Lead Designer, Concept Generation, Project Management, Construction Observation, Specification Writing, Architectural Design, Drawing, Sketching, 3D modeling, Marketing, Lead Generation, Blogging, Business Operations.
  • Houzz
    Contributor, 2013 - present
    Weekly Architecture 'Ideabook' contributor.
  • ARTIFACTdesign
    President, 2006 - present
    paper cutting, letterpress, object design - work celebrating humble materials, subtle contrasts + finely crafted details.
  • Elliott + Elliott Architecture
    Architect, 2001 - 2013
    Project Architect/Lead Designer, Concept Generation, Project Management, Construction Observation, Specification Writing, Architectural Design, Drawing, Sketching, 3D modeling
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Mount Desert Island, Maine
Links
Contributor to
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Tagline
metal head . architect . dad . guitar player . home brewer . mount desert island, maine
Introduction
I graduated with a Bachelor of Architecture from Roger William University in Bristol, Rhode Island in 1996.  Since then I’ve practiced architecture at a variety of scales throughout the Northeast.  After completing my registration exams and receiving my license, I moved to Maine in 2001 with my wife.  I was fortunate enough to find work  with a firm whose focus on design and attention to detail allowed me to partner on award winning residential design projects (see my CV for publications and awards I’ve received along the way, you may already be familiar with some of my work).   I have a strong interest in modern regionalist design, using local materials and familiar forms juxtaposed against modern, open floor plans and minimalist detailing.
Education
  • Roger Williams University
    1996
Basic Information
Gender
Male