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Mikko Piippo
Works at Klikki.com
Attended University of Turku
Lived in Helsinki
662 followers|52,959 views
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Education
  • University of Turku
    economics and finance, 2008 - 2011
  • University of Helsinki
    History, 1989 - 1996
  • Albert Ludwigs University of Freiburg
    Medieval Latin, 2000 - 2001
Basic Information
Gender
Male
Story
Tagline
Data scientist | Analytics, data & insights consultant at Klikkicom, Helsinki.
Introduction
In the middle of my second career: first I was historian, then I moved to online business.
Work
Occupation
Data Scientist at Klikkicom.
Skills
Google Analytics, Web analytics, Online marketing analytics, R, econometrics.
Employment
  • Klikki.com
    Data Scientist, 2016 - present
  • Klikki.com
    Senior SEO consultant, 2013 - 2015
  • Estime Oy
    Internet Marketing Consultant, 2011 - 2013
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Helsinki - Turku - Freiburg in Breisgau - Tübingen - Zürich - Mikkeli - Rome

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Mikko Piippo

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Just an ordinary saturday night in Helsinki.
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Even experienced GA users should find here one or two new tricks!
Google Analytics tips & tricks for every user. These 7 simple tips will make navigating the GA interface easier than ever before.
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Mikko Piippo

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A week ago, I launched my new Google Analytics blog. Here my 1st blog post!
Google Analytics tips & tricks for every user. These 7 simple tips will make navigating the GA interface easier than ever before.
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Dozens of excellent strategies to steal!
 
48 Experts Reveal How They Turn Data into Actionable Insights
Most probably you have implemented Google Analytics to learn more about your visitors and improve your business. Your data is useless if you can't turn it into actionable insights. This 7.000+ words roundup post features the greatest minds in the digital analytics industry and their best tip to go from data to insights. Don't miss it!

Thanks all +Alex Clemmons +Andy Crestodina +Ani Lopez +Annemarie Klaassen +Brian Clifton +Carlos Escalera +Charles Farina +Chris Meares +Damion Brown +Daniel Waisberg +David Kamm +Dean Levitt +Doug Hall +Egan van Doorn +Eric Fettman +Eric Siegel +franck scandolera +Jeff Sauer +Jim Gianoglio +Jim Sterne +Julian Juenemann +Julien Coquet +Lea Pica +Manoj Jasra +Mikko Piippo +Mike Sullivan +Quentin Laveau +Sayf Sharif +Simo Ahava +Stéphane Hamel +Tim Wilson +Yehoshua Coren +Zorin Radovancevic
48 Analytics Experts share their number one strategy to turn simple data into actionable insights. Apply the tips and grow your business!
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Mikko Piippo

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I'm a long time user of RGoogleAnalytics but I think it is time to move to googleAnalyticsR.
googleAnalyticsR - A new Google Analytics R library using googleAuthR and v4 of the reporting API
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Mikko Piippo

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Here are some fresh ideas that can help you make the most of both the paid search landscape and the features that Google offers in your AdWords account.
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Every week I spend some time looking for new articles and blog posts about web analytics to share on Twitter. In this blog post, you'll find the 9  most useful and interesting new  Google Analytics related links I shared in last week.
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Have him in circles
662 people
Rebecca Lavrick's profile photo
Ritva Tikka's profile photo
jennifer oliver's profile photo
Content Marketing Institute's profile photo
Partho Adhikary's profile photo
Piritta Seppälä's profile photo
Gplussa's profile photo
Ilkka Ollakka's profile photo
Jani Ojala's profile photo
 
What are your favorite Chrome plugins? In this blog post, you'll see my top 5!
Want to debug your Google Analytics installation or get more out of the reports? These 5 free Chrome plugins will make your life as web analyst much easier. Do you still use IE or Firefox as your main browser? Do yourself a service. Start using Chrome and install these 5 extensions to it. Your work … Continue reading 5 Free and Useful Chrome Extensions for Google Analytics Users
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+WASP (web analytics solutions profiler)
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Mikko Piippo

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A couple of weeks ago, Paul Koks asked me to share a strategy for turning Analytics data into actionable insights with his readers. Read my answer (with an extra screenshot) here!
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This is good not only for reporting but for importing GA data for all kinds of visualisations!
 
Need to streamline your reporting workflow? The Google Analytics Add-On for Sheets may be what you're looking for.
Reporting can be a pain. In today's post, Tian Wang explains about an oft-ignored tool that can help ease some of that pain and make your reporting a breeze: the Google Analytics add-on for Google Sheets.
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