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Mikko Piippo
Worked at Klikki.com
Attended University of Turku
Lived in Helsinki
672 followers|62,596 views
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Tagline
Data scientist | Analytics, data & insights consultant at Klikkicom, Helsinki.
Introduction
In the middle of my second career: first I was historian, then I moved to online business.
Education
  • University of Turku
    economics and finance, 2008 - 2011
  • University of Helsinki
    History, 1989 - 1996
  • Albert Ludwigs University of Freiburg
    Medieval Latin, 2000 - 2001
Basic Information
Gender
Male
Collections Mikko is following
Work
Occupation
Data Scientist at Klikkicom.
Skills
Google Analytics, Web analytics, Online marketing analytics, R, econometrics.
Employment
  • Klikki.com
    Data Scientist, 2016 - 2016
  • Klikki.com
    Senior SEO consultant, 2013 - 2015
  • Estime
    Consultant, Senior consultant, 2011 - 2013
  • To be announced soon
    Partner, 2016 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Helsinki - Turku - Freiburg in Breisgau - Tübingen - Zürich - Mikkeli - Rome

Stream

 
Just launched a digital marketing & analytics agency with my friends +Arttu Raittila & +Aki Abe - http://www.hopkins.fi/
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Hopkins on digitaalisen markkinoinnin ja analytiikan toimisto. Tuomme yhteistyön, testaamisen ja nopean toteutuksen osaksi markkinointiasi.
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Julien Coquet's profile photo
 
Congrats :-)
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Mikko Piippo

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There's a 270% gap in conversions between desktop and mobile. Talia Wolf identifies the main contributing factors and explains what you can do to begin closing that gap.
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The better (and well hidden) way to plot rows in Google Analytics
Did you know that you can plot rows in two different ways? Read this blog post to learn the well hidden better way to plot rows in Google Analytics!
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Mikko Piippo

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Just an ordinary saturday night in Helsinki.
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Even experienced GA users should find here one or two new tricks!
Google Analytics tips & tricks for every user. These 7 simple tips will make navigating the GA interface easier than ever before.
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Mikko Piippo

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A week ago, I launched my new Google Analytics blog. Here my 1st blog post!
Google Analytics tips & tricks for every user. These 7 simple tips will make navigating the GA interface easier than ever before.
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Mikko Piippo

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Dozens of excellent strategies to steal!
 
48 Experts Reveal How They Turn Data into Actionable Insights
Most probably you have implemented Google Analytics to learn more about your visitors and improve your business. Your data is useless if you can't turn it into actionable insights. This 7.000+ words roundup post features the greatest minds in the digital analytics industry and their best tip to go from data to insights. Don't miss it!

Thanks all +Alex Clemmons +Andy Crestodina +Ani Lopez +Annemarie Klaassen +Brian Clifton +Carlos Escalera +Charles Farina +Chris Meares +Damion Brown +Daniel Waisberg +David Kamm +Dean Levitt +Doug Hall +Egan van Doorn +Eric Fettman +Eric Siegel +franck scandolera +Jeff Sauer +Jim Gianoglio +Jim Sterne +Julian Juenemann +Julien Coquet +Lea Pica +Manoj Jasra +Mikko Piippo +Mike Sullivan +Quentin Laveau +Sayf Sharif +Simo Ahava +Stéphane Hamel +Tim Wilson +Yehoshua Coren +Zorin Radovancevic
48 Analytics Experts share their number one strategy to turn simple data into actionable insights. Apply the tips and grow your business!
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Did you know it is possible to transfer GA properties to a new account?
For a long time, it was impossible to move Google Analytics properties from one account to another. Now there is an easy way to do this.
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Richard Linklater's profile photo
 
This is very interesting. Thank you for posting
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Mikko Piippo

Whitepapers / Guides  - 
 
My blog post about using Google Analytics for content ideas.
Finding fresh ideas for blog posts or content marketing can be a challenge. Read how to use Google Analytics for creating new ideas for blog post topics!
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Mikko Piippo

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Finding fresh ideas for blog posts or content marketing can be a challenge. Read how to use Google Analytics for creating new ideas for blog post topics!
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What are your favorite Chrome plugins? In this blog post, you'll see my top 5!
Want to debug your Google Analytics installation or get more out of the reports? These 5 free Chrome plugins will make your life as web analyst much easier. Do you still use IE or Firefox as your main browser? Do yourself a service. Start using Chrome and install these 5 extensions to it. Your work … Continue reading 5 Free and Useful Chrome Extensions for Google Analytics Users
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Tobias Kraeft (Rocket Internet)'s profile photoEsben Rasmussen's profile photoTaavi Kalvi's profile photo
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+ GTM Sonar v1.3 by +Simo Ahava
+ Internalize for Google Analytics by +Simo Ahava
+ Firebug
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Mikko Piippo

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A couple of weeks ago, Paul Koks asked me to share a strategy for turning Analytics data into actionable insights with his readers. Read my answer (with an extra screenshot) here!
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