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Jennings Social Media Marketing
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Twitter Officially Launches Its “Retweet With Comment” Feature

It is finally back and this time it is official! Now you can embed another user’s post in your retweet, giving you more room to comment on their insight. This feature will be a great way to generate and hold industry conversations: http://tcrn.ch/1ON7H4U
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I love that this is called Mobilegeddon.
 
+Pete Meyers dives in to the data to find out what's going on with Mobilegeddon!
The day after the dreaded Mobilegeddon update from Google, what terrors have befallen the SERPs? Dr. Pete will regularly update this post with the latest from the Mobile Mozcast.
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Valerie Jennings Attends City Union Mission Patrons’ Party at the Kansas City Armacost Museum

Valerie Jennings, CEO of Jennings Social Media Marketing and Viral Bolt Media, attended the Patrons’ Party hosted by City Union Mission at the Kansas City Armacost Museum. The party thanks sponsors of the Women Who Changed the Heart of the City luncheon: http://bit.ly/1HKWHmX
Valerie Jennings, CEO of Jennings Social Media Marketing & Viral Bolt Media, attended the City Union Mission Patrons’ Party at Kansas City Armacost Museum.
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NorthStar Ford Group Canada Endorses JSMM for Social Media Marketing

Jennings Social Media generated nearly one million impressions since the start of 2015 for NorthStar Ford. This is due to a well-crafted social media strategy that Holly Hunt, Internet sales lead at NorthStar Ford, was impressed by: http://bit.ly/1FGPqF9
Since the start of 2015, Jennings Social Media Marketing (JSMM) has crafted campaigns to drive nearly one million impressions for NorthStar Ford Group.
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Technology Marketing: Avoid a Social Media Burnout With a Winning Game Plan

As with many industries, the technology industry can burnout their target audience with their social media marketing efforts. The key to avoiding this issue is to create a winnning social media game plan with a content calendar: http://bit.ly/1Cf8anz
While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. This is a race that’s won by more tortoises than hares—slow, steady, persistent progress.…
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Mastering the subtle art of content marketing

Content marketing in the digital marketing space requires a degree of subtlety that many businesses have issues achieving. Social media marketing is all about being authentic and any piece of content you put on the internet needs to promote subtlety: http://bit.ly/1GkblAq
When it comes to marketing messages, content may be king, but because great digital content doesn’t try to sell a product or service, it’s difficult to measure its impact on relationships, mindset and branding.
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Have them in circles
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Google Announces Site Demotion for Websites That Are Not Mobile Responsive

Effective Tuesday, websites that are not mobile-optimized will be demoted on mobile Google search results. This SEO update is becoming known as #Mobilegeddon and it is time to check if your site is mobile-friendly: http://bit.ly/1Gjk0lR
Google announced websites will receive lower ranking in search engine results if they are not mobile optimized. Penalty was put in effect April 21, 2015.
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Define Your Target Audience: Everyone Is Not Your Customer

Some businesses feel the need to cast a wide net when creating a marketing strategy by saying everyone is a potential customer. The problem with this strategy is businesses start throwing darts into a void hoping one will hit. Instead, you need a target audience persona with a streamlined strategy to get their attention: http://bit.ly/1JPNfh6
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Twitter Officially Launches Its “Retweet With Comment” Feature

It is finally back and this time it is official! Now you can embed another user’s post in your retweet, giving you more room to comment on their insight. This feature will be a great way to generate and hold industry conversations: http://tcrn.ch/1ON7H4U
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Why You Must Account For Seasonality In SEO & SEM Projections

While the rules for SEO and SEM algorithms are currently set, it is a competitive world with ever changing strategies. Leaving your business’ SEO and SEM strategies in a static state can work against you: http://selnd.com/1acktub
Contributor John Lincoln provides tips for how to create projections for clients that take seasonality into account when estimating the impact of your SEO and SEM efforts.
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Taking Global Action for Sexual Assault Awareness Month

April is Sexual Assault Awareness Month and social media is playing a huge part in raising awareness this year. People across the world are uniting against the violence and taking action to prevent more victims from being made: http://huff.to/1IPaUgu
While the U.S. has a long way to go to ensure that survivors of sexual violence can seek effective legal recourse and access critical medical and psychosocial services, individuals in other corners of the world often lack the most basic legal protect...
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Valerie Jennings, CEO of JSMM and VBM, Speaking at WiConnex Event by CentralExchange

Valerie Jennings, CEO of Jennings Social Media Marketing and Viral Bolt Media, will be speaking at the WiConnex event by CentralExchange on April 23. She will be sharing insight on her journey as a female entrepreneur and rape survivor living with PTSD to empower and inspire other women: http://bit.ly/1NNMVzQ
Valerie Jennings, CEO of Jennings Social Media Marketing (JSMM) and Viral Bolt Media (VBM), will be speaking at the WiConnex event hosted by CentralExchange
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Jennings Social Media Marketing: Social Media Marketing & PR
Introduction
Valerie Jennings founded Jennings Social Media Marketing (JSMM) in 2003 as a full service agency that combines the art of online storytelling with the science of measuring quantifiable results. JSMM provides social media marketing, public relations, SEO, content marketing & web development for companies across all industries-- from startups to publicly traded companies. Jennings founded JSMM at the age of 24 in Overland Park, Kan. and since then, has represented major brands in industries including technology, manufacturing, home and garden, real estate, travel, entertainment, financial, healthcare and automotive in the U.S. and overseas.