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Jennings Social Media Marketing
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Is Twitter Going To Beat Linkedin At Becoming A Recruitment Powerhouse?

Even though LinkedIn is known as the recruitment powerhouse, Twitter has also seen some great success as prospective employees and searching employers try to meet their perfect work match. With the right features in place, Twitter could definitely surpass LinkedIn as the ultimate recruitment tool: http://onforb.es/1FzXIL1
Twitter remains my favourite social network by far. Working out why I like it is sometimes hard, and there are times when it frustrates me beyond belief, but generally I live on it more than almost any other online service. What's interesting to me, as someone who ranks Linkedin as [...]
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Great case study!
 
How One Small Business Became the Talk of Their Town with Email and Social Media

Starting a small business is no small feat; especially when you’re working with a small audience.

Setting up shop in Collingwood, #Ontario — a small town situated in Southern Georgian Bay — Dan Plouffe and Julie Card wanted to find a way to help small businesses connect with their local customer base.

Success didn’t happen overnight — but with the right tools, Dan and Julie were able to build a dedicated audience and grow a successful business.

Here’s a closer look at how they did it: http://ow.ly/JAA62
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Solid tips in this infographic.
 
The #contentmarketing  is not all about writing #content   and placed it in the marketing level. It’s about understanding and pursuing the content with various levels of marketing position.
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Is Social Media Corrupting Online Sales for Car Dealerships?

If you a social media supporter, you might be yelling, “Blasphemy!” at your screen. But it’s true - depending on how car dealerships are using social media, they could be corrupting their chance at scoring online sales: http://bit.ly/1ziK7nl
While we know social media builds brand awareness & can help send traffic to a car dealership website, is it helping the buying experience for car shoppers?
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Perfect article for Valentine's Day
 
Dating apps use gamification & messaging tactics to form an essential engagement habit. Alyssa Meritt explores how other brands can do the same.
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Have them in circles
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New Research Shows Facebook Still King Of Social Networks

Because Facebook is such a complicated platform for businesses to find success on, many brands are ready to jump ship. But new research shows that Facebook is still the king of social media. Businesses should work on investing more time on the platform to see success: http://onforb.es/1BuNMED
Facebook is a habit we just can’t quit, as much as we may want to try. From high-profile projects like “99 Days of Freedom” to protests by individual brands, pledges to abstain from Facebook's giant platform tend to get a lot of attention. A new survey from the Pew Research [...]
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How Brands Can Leverage Social Media Marketing & Digital Advertising in 2015

With a new year comes new strategies for #socialmediamarketing and #digitaladvertising to improve conversions and business growth. Before you jump in, you need to perform a health check on your brand to ensure it is healthy and that you are measuring the right thing: http://bit.ly/1DNWPzM
Don’t amp up your social media marketing if you have any of these three problems going on, or worse, you don’t know how to properly build a quality fan base.
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Social Media Marketing To Increase 126 Percent In 5 Years

Now is the time to craft a social media strategy and commit to it! Social media marketing is projected to grow a whopping 126 percent in the next five years. Getting on board with social now will put you ahead of your competition: http://bit.ly/1GbUPkq
Social media marketing is a trend that no progressive brand can ignore anymore, despite the natural conservatism of larger companies.
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What My 15-Year-Old Webmail Account Says About Today's Email Marketers

If you used these old #emailmarketing tactics from 15 years ago, then you can officially say email marketing is dead. Yet marketers have been continuously adapting since email was a marketing route and now strategies are more seamless than ever before: http://bit.ly/1F77nvL
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Fifty Shades of Social Media Marketing: How to Push Your Boundaries in 2015


Yes, the pun is amusing, but the more important focus of this article is pushing boundaries in your #socialmediamarketing campaigns. Getting stagnant is not only a waste of resources - it is also damaging to your brand. The goal should always be to grow and expand with strategy experimentation: http://bit.ly/1zSBROG
Fifty Shades of Grey, the movie adaptation of the novel by the same name, will debut in theaters across the country on February 14, 2015. With over 100 million copies sold to-date, there is no denyin…
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Why Being Social on Facebook Isn’t Enough for Travel Brands

Facebook is one of the most popular social networks to be on, especially for #travel brands. Yet some brands are mistaken and spend all of their energy on writing posts. Skift breaks down the layers required to be successful at Facebook #marketing: http://bit.ly/1Fbalwt
Statements that will impact travel marketers from Facebook's decision-makers about business results and plans for the future.
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4 Ways to Get More Love from Your Followers

I don’t think #ValentinesDay should be restricted to demonstrations of love for your significant other! There are ways to get more love from your followers during this romantic time of year by showering them with your affection. Find out four tactics you can use: http://bit.ly/1DYfTsS
If you show your followers love, you will get more love from your followers! Ways you can shower your followers with affection so they fall for your brand.
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Jennings Social Media Marketing: Social Media Marketing & PR
Introduction
Valerie Jennings founded Jennings Social Media Marketing (JSMM) in 2003 as a full service agency that combines the art of online storytelling with the science of measuring quantifiable results. JSMM provides social media marketing, public relations, SEO, content marketing & web development for companies across all industries-- from startups to publicly traded companies. Jennings founded JSMM at the age of 24 in Overland Park, Kan. and since then, has represented major brands in industries including technology, manufacturing, home and garden, real estate, travel, entertainment, financial, healthcare and automotive in the U.S. and overseas.