Why Google+ is bigger than Facebook.
You've heard the conventional wisdom. Facebook is a social giant with more than 800 million users, while Google+ is a puny upstart with only 50+ million or so.
The problem with that notion is that it's a Facebook-centric view. To Facebook, a social network is a closed, walled garden where a "user" is someone who has signed up with a user-name and password.
In the Google-centric world, a social network is an open social layer for the whole Internet. And the company intends to "socialize" all its services, including search.
That means "users" will include both those who have signed up with usernames and passwords, as well as those who discover and use the growing number of public pages, social search signals and rankings and other benefits of the Google+ hive mind.
While the number of people signing up is growing rapidly, a parallel trend is happening, which is that Google users in general are being "Plusified." Everything that's Google is becoming social via Google+.
In other words, in the Facebook view, usership is binary. You either are or you're not. In the Google view, usership is a matter of degree. Everybody is at least a little of a Google+ user today, but Google will make everybody increasingly more of a user over time.
By that reckoning, then, Google is the social giant and Facebook is the smaller upstart trying to catch up.
Just a thought. http://venturebeat.com/2011/11/30/google-plus-in-da-cloud/http://www.comscoredatamine.com/2011/06/google-reaches-1-billion-global-visitors/
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