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Jon Miller
778 followers -
CEO and Co-Founder at Engagio
CEO and Co-Founder at Engagio

778 followers
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Awesome new Marketo ebook about how to buy the RIGHT marketing automation solution!

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Hey Marketers, take your lead generation strategy to new heights!

Get everything you know about generating more leads across all of your channels with Marketo's brand new Definitive Guide to Lead Generation!

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New ebook: Marketo Social Marketing: Launch Your Marketing to the Moon! 

Learn how to:
- Develop relationships with prospects before they enter your database
- Gather social data about prospects and leads
- Support the sales cycle through social
- Leverage social tools like social sign-on, polling/voting, and sweepstakes
- Deepen and expand relationships with existing customers, turning customers into advocates
- Prove that your social marketing is worth the investment

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Wow! Former Secretary of State Hillary Rodham Clinton to deliver keynote address at Marketo’s Marketing Nation Summit 2014!

Are you signed up?  April 7-9, 2014 – San Francisco, Moscone Center

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Miss my Dreamforce presentation with +Rand Fishkin? Here is the video and slides, learn how to make marketing automation and inbound marketing work together! 

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Ever heard of the Red Carpet or the Sleeping Beauty? Here are 8 unusual #leadnurturing tracks http://bit.ly/16HjwYF

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There's more than one way to segment a database. Here's how to prioritize for the most relevant messages.
 - New Marketo secret sauce post, by Phillip Chen.

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In this Inc article, I explain diminishing marginal returns of marketing programs, and what it means for optimizing the marketing mix.

"The slope of the curve represents the marginal return. If you have any program that is at a place on the curve that is steeper than another, then you can maximize total return by taking investment out of the less effective program and putting into the program that is at the steeper part of the curve " http://buff.ly/19XPGdA
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