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Robert Caruso
3,567 followers -
Social Media Nut (case) :-)
Social Media Nut (case) :-)

3,567 followers
About
Robert's posts

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#Coffee ... the liquid essence of life! lol
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NEW POST

Building Audience Trust In #DigitalMarketing http://ow.ly/yC9u30amIDI by @fondalo #marketing 

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How important is content marketing in your digital marketing strategy?
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One of the biggest challenges that startup, small and mid-sized B2C brands face when implementing an effective content marketing program is resources. The time, expertise and budgets that are required to make content marketing effective across multiple digital channels isn’t as easy as many think. Consistently producing relevant content that is effective requires more than a blog post that your boss or your buddy thinks is “good”.
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You can have the best message and information out there but if you don't have a target audience rich network connected to it then it becomes ineffective.
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You have to put the time into it, have the right expertise to be effective and allocate a healthy budget for your content marketing.
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If you are NOT using content marketing you are in the minority!
That means that 86% of brands are doing some form and level of content creation as a part of their digital marketing efforts today. Are you in the minority on content marketing? The revealing study shows a continual transition toward content marketing normalization since 2012. Get with the program.
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My Latest: Brand #Content #Marketing Should Include Executives http://ow.ly/Rv1P30a9amD

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In order for your retail brand make content marketing effective, it requires a commitment to a few important things:
1- Commitment to a new business approach
2- Commitment to allocation of new resources
3- Commitment to building distribution channels
4- Commitment to multiple digital channels: integrating
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