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Robert Caruso
3,572 followers -
Social Media Nut (case) :-)
Social Media Nut (case) :-)

3,572 followers
About
Robert's posts

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Content creation foundation is often realized by incorporating the following within the content that is being created.

Feeling/Emotion/Edgy – Create content that is or creates feeling and emotion. Sometimes this is done by being edgy, but often it is simply knowing the hearts and minds of your audience and the topics that drive their spirit.

The result is usually meaningful content that resonates with the target audience.
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Content Wake Up Call For Brands
Consumers surveyed in the Meaningful Brands study stated that 60% of the content that brands are creating isn’t meaningful to them at all. In fact, those surveyed stated that sixty percent of the content that brands create is poor, irrelevant or fails to deliver FOR THEM. Much of brand content is pitch or sales messaging that doesn’t address the personal interests, needs of the reader, or doesn’t provide a benefit to the customer. It’s simply clutter!
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Make an impact through action, not just words.
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Do you know what your customers are struggling with? Do you understand their pain? You need to know that first, to truly understand their solution.
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Tim Talks w/ @RSVPselling - Is the rise of the silent #sales floor killing business?

https://youtu.be/yKmy7JEsSrQ #socialselling by +Timothy Hughes

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If you are still using silo marketing you may end up with egg on your shirt!
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Make sure you have fun along the journey as well. Not everything should be taken so seriously that you end up sucking the life out of it!
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