CM & Sons Food Products, Inc. was established as a family enterprise in 1995 in Bacolod City, Negros Occidental. Its products are marketed under the trade name "Merci," a French word that literally means "thank you."
Primarily, Merci started as a small bakery, supplying breads to a single store at the Libertad Market.
But satisfying customers with high quality breads at affordable prices, combined with aggressive marketing strategies and the ingenuity of youth, it did not take long for the company to add more branches around the city and to supply to satellite dealers all over the province.
And Merci did not only remain as a bakeshop but soon evolved into a fast food restaurant serving delicious and affordable snacks and meals for people on the go. More branches also came about, even in neighboring cities in the province.
Complementing its food line, Merci diversified its business interests in 2003 with the introduction of its bottled water brands distributed around Negros Island. Despite competition from national brands, Merci Purified Drinking Water and Vitalife Purified Drinking Water successfully sliced a big share in the province's purified water market in only a few months' time. These two brands are still enjoying a sizeable market share in the province.
The success of CM & Sons Inc. may very well be attributed to its ability to cope with the emergence of new markets and opportunities.
Thus in January 2005, CM & Sons launched its newest line Merci Pasalubong Treats in order to cater to the growing tourist and balikbayan crowd that regularly come into the province. These pasalubong treats have gained a massive "suki" that it was inevitable for the company to open its first Merci Pasalubong Center in Singcang on September 2005. Seven months later, a second Merci Pasalubong Center emerged in Mandalagan in April 2006, which caters to the North-bound clients.
Today, Merci has 32 branches in the province including 2 in Iloilo.