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Carlo Blackmore
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Lives in Brooklyn, NY
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Carlo Blackmore

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If only Brooklyn could have witnessed the lovely rose moon full eclipse without the veil of clouds. But such is nature, there is beauty in a veil too. I was lucky to catch the earlier penumbra phase though.
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http://www.electronista.com/articles/14/04/03/touch.id.more.reliable.but.s5.swipe.reader.able.to.be.used.with.more.merchants/

Theses are the nuances of Apple design showing long-term genius. 
First, Apple choosing the elemental shape of a circle as the home button which best matches the shape of the input device - our fingertip. Second, Apple prioritizing that users should be able to reach as much of the iPhone screen as possible with their thumb using only one hand.

The minute even Samsung, who copies Apple more than anyone, deviates in the slightest from Apple design choices – like the shape of their home button, or size of their screens – the consequence has ripple effects and things start to degrade. 

These are the designs "most" companies choose when left to their usual instincts. These are the mistakes we used to just accept as the normal trade-offs with technology. These are the clumsy choices that Apple has an instinct for shaving away and proving technology can be more natural and intimate and delightful. 

This is why Apple defends and patents even the most elemental parts of their design. It seems so simple an obvious when Apple makes certain choices, that it understandably feels un-patentable. But when you repeatedly see how easily other companies veer off into bad design choices, we are reminded that Apple does bring to the market a unique design wisdom and genius that is not commonplace. 
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Siri, Her and Star Trek: The New Frontend
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Apparently it's more like Build to Nowhere with Chrome. After completing the project, the link to view the project only leads to a blank red scree.
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Seems like the Jaguar really wants to promote their new F-type coupe to the subway commuter. Because obviously people riding the F train to work are the perfect consumer audience for a Jaguar coupe. We're all just taking the train to our parking garage :)

I'm glad the MTA keeps these kind of ads to a minimum – and I work in advertising. I'm not sure I like the idea of constantly staring at trains totally wrapped in advertising ads, unless a certain level of quality could be mandated. But then again, if it helps the MTA balance their budget I guess it's a good thing.
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I welcome the de-cultification of the Apple consumer base, it's healthy for any organism to broaden and diversify. But there is one aspect I think can be very illuminating about the cult minority's impact on the larger consumer base and the Apple brand itself... the cult faction wasn't always a minority.

It is only natural for loyal fans to attribute some of their champion's success directly to their loyalty. And in the story of Apple, rising from the ashes by building products that so blatantly prioritized the type of things their loyalest fans also prioritized (craftsmanship, style, obsessive control over experience), that nature to feel ownership of the success is probably amplified. It's easy to caricature the Apple cult, but that cult should also be remembered as part of a legitimate fanbase that has contributed to the long arc of Apple's unique story. And not many champions remain champion without paying tribute to their loyalest fans from time to time.

Obviously the diversification of Apple's consumer base is directly responsible for Apple's success. It's a great thing that an iPhone or MacBook or iOS user is also a Samsung or Roku or Android user. 'Think Different' can be manifested in eclecticness as much as rebelliousness. But I would be lying if I said I don't miss the days when walking into a coffee shop or library or study hall or reception area and seeing someone sitting behind an Apple logo quickly intimated that you were looking at a fellow 'creative'. Whether you and that person were musicians, designers, writers, filmmakers, etc.—there was an immediate kinship that 8 times out of 10 (not a scientific observation) could almost be assumed as you glanced at each other's choice to Think Different.

Obviously working in the arts wasn't the only reason a person might feel loyal to Apple, but it was a big chunk of my experience as a Mac user. And I remember the week I rode on the subway with my white earbuds and deliberately soaked in a few last glances at the rarity of Apple, when it became obvious the flood gates were about to swing wide open.  Along the way that kinship of quasi- 'creative identity' was quickly surpassed by one based more on a distilled form of 'cool-hip-status-symbol identity'. And the rest is history.  

Maybe I only speak for myself, but I would guess a lot of the protests from the Apple cult are rooted in a wish to hold on to as much of that kinship as possible. And as long as it isn't malicious, a forgivable and teachable—if at times a slightly immature—offense in my opinion.
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After a couple years now the maps component in Apple apps like iPhoto and Find My Friends, still wrongly insists that my neighborhood in Brooklyn is "Long Island". Even though I'm the most western part of Brooklyn. Not until Apple fixes this will I believe their geo/mapping team has stepped up to usual Apple standards. 
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Apple CarPlay today. Hopefully AppleTransit tomorrow?
The news of Apple improving their car dashboard display for iPhone made me think if Apple can spend so much effort and collaboration with automakers towards CarPlay, Apple should also spend time collaborating with mass transit providers to improve those interface experiences. There are obvious applications for CarPlay in air travel – perhaps 'PlanePlay' for the back of airplane seats, but I'm thinking more about improving how people navigate subways and buses.

Of course cars have a more controlled, sophisticated display experience, for a higher-income audience. But mass transit is a planet-friendly, community-scale experience that deserves Apple's collaborative muscle. Public transit authorities are working harder on their data aggregation and delivery. Rather than resign to just 3rd party development and partnerships, Apple could bring a new level of sophistication and delight to navigating the usually dark and messy experiences we have become accustomed to for public transit.
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After listening to Leo Laporte and the MacBreakWeekly panel discuss the new 'Your Verse' ad from Apple , I just realized, maybe the 'verse' theme of the ad is intentionally a contrast against the Amazon Kindle. Apple is saying don't settle for just reading verses, LIVE and CREATE your verse - with an iPad.

Apple's metaphor for ads has sorta become the day-in-the-life vibe and how Apple accompanies and enhances that day. I think they created this ad in the same vein but merely shifted the cast from mainstream people to special scientists, artists, athletes, explorers – which is an applaudable thing to do in an ad when you compare it to most of the other crap on TV these days.

 It also leaves me very curious for what they have planned for their Super Bowl ad.
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What if Apple just skipped the whole step of manufacturing a large TV set? What if they just repurposed the existing Apple TV box into a projector – maybe make it a little larger to make room for stereo speakers.

And there are many short-throw projectors on the market that pair with glass panels for more reliable resolution – again, no need for anything as costly as a large fully-encased TV set. I feel like Apple standards dictate such a high-quality of craftsmanship, that a large TV set is just begging for quality burdens and customer support nightmares that would haunt Apple for years.

Yes, I know Apple already delivers some of the finest 30" panels in the form of iMac. But something about the space required by a professional-workhorse computer for storage, memory, pixel-density feels like a completely different animal than a 40"/50"/70" entertainment surface with far less digital and physical demands. 

(* Apple, please forgive my crude mockup of adding a lens to your Apple TV)
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Planted in Brooklyn. Grown in Philly. Pruned by Love.
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  • MicroEdge
    Creative Designer, 2002 - present
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