Many entrepreneurs focus their energy on coming up with a brilliant idea, assuming that everything else will fall into place once they have that figured out. But what so many miss is that the idea is only the first step. What separates the good ideas that become great products from those that remain ideas is the team involved.

Ed Catmull nails this point in Creativity, Inc. when he says: “give a good idea to a mediocre team, and they will screw it up. Give a mediocre idea to a great team, and they will either fix it or come up with something better.” 

Big, clever ideas are important for inspiring and attracting the best people, but it’s the team you build that will truly determine your success.

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