Google is famous for its launch and iterate approach to product development. The launch part is pretty straightforward; what’s more complicated is what happens next. Since you can’t afford to iterate on everything, how do you decide where to focus?

The natural tendency is to devote more resources to the products that appear to need some help – improving the user experience and investing in marketing to reach a broader audience. But at Google, we’ve found that to be exactly the wrong approach. Instead, the best thing to do is to find the products that are doing well on their own, and then fuel the fire with marketing and engineering resources.

If you’re interested in hearing more about this, listen in to my conversation with +VentureBeat’s What to Think podcast here:

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