My mRecruitingcamp Experience
On September 14th I had the honor of presenting at the 2nd mRecruitingcamp event (http://goo.gl/pF2ZJ
) in Atlanta, Georgia. Having been to the first mRec that was hosted last year in San Francisco, this was certainly one of the conferences that I was really looking forward to this year.
Friend, +Michael Marlatt
and his team of logistical wizards are the powerhouse behind this niche event that focuses on, you guessed it, the mobile aspect of recruitment and recruitment marketing. You know, things like text messaging jobseekers, mobile optimized websites, mobile apps for employers, trends in mobile engagement, etc. etc.
The agenda consisted of a fair mix of people I've known for some time and some that I'd not yet had the opportunity to meet - all of which were passionate about mobile technology within the recruiting space. What was interesting for me was the approach that the #mRec12
team took in regards to the sessions.
Popular within HR circles for his quirky sense of humor, out of the box thinking and insane level of likableness, +Jim Stroud
kicked off the event by encouraging people to stay engaged throughout the day and ask lots of questions (and by throwing around a little cash.) The keynote, +Jamie Thompson
did a great job of delivering some basic messaging around the importance of mobile in marketing, and did so in a casual way that carried through to most of the other presenters throughout the rest of the day.
I presented a delivery of the work and journey of +PepsiCo JOBS
in relation to mobile marketing and recruitment. In the spirit of 'mobile,' I decided to create, and present, my session completely from my #ipad3
via the Haiku app (http://goo.gl/25PuJ
) I'd recently discovered. You can bet that I'll be doing more of this as I get back to presenting more frequently in 2013. Rethinking the delivery method of content at conferences, as well as how the conferences themselves are structured, is something that warrants more attention in my humble (but correct) opinion.
One of the things I found really interesting was the return of vendors to the conference stage in a way that felt much more informative than like I was being sold to. In what mRec called the "Spotlight Sessions," vendors were allowed 15 minutes each to present their technology to the audience in a concurrent session. And while some of the companies would have been better off sending someone with presenting skills vs. just technical skills, it was a great way to "speed date" some emerging tech relevant to mobile marketing.
I think that this is an approach that I'd like to see refined and redelivered. This was much better than forcing me to walk an expo hall or floor to sift through the sponsors and vendors myself and certainly helped me to know exactly who I should have been looking for during the breaks or networking events. And with only 15 minutes to take the stage, each presenter jumped right to the "meat" of their products and services.
In short, this was a well thought through and executed event. The attendance seemed to sit at just around 250 participants and the venue was conducive to connecting easily with talented professionals and influencers. My opinion is that Michael and the mRec team are just getting started and, if they continue to gain momentum and stay focused, they'll be a Must Attend
event for any
recruiting team that is using technology to attract and communicate with talent.
Grab a look at some of the presentations from mRecruitingcamp at: http://www.slideshare.net/mrecruitingcamp