Not sure if you guys read the book or have seen this talk.  Talks about how faulty perceptions increase irrational behaviors.

Dan Ariely asks, Are we in control of our own decisions?
FILMED DEC 2008 • POSTED MAY 2009 • EG 2008
http://www.ted.com/talks/dan_ariely_asks_are_we_in_control_of_our_own_decisions.html
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