You have 0.05 seconds to make a good first impression online.
That’s only 50 milliseconds to hook someone — according to researchers at Carleton University.
Most important, this happens before a user reads any of your content. So, you have to capture their attention with your website’s nonverbal cues.
Do you have any of the following?
-- Low conversions
-- High bounce rate
-- Short average visit duration
-- Low sales
-- Slow traffic
Then you need to optimize your website’s nonverbal first impression.
Vanessa Van Edwards is a human behavior hacker, and today on the blog she shows you how to use science to optimize your website.
Why human behavior science? Because if you don’t understand online human behavior your website will fail.
Sure, you can produce killer content — and that’s a great start. But even if your blog unveils the meaning of life while saving baby pandas from grumpy cats, it’s not enough.
You have to understand your reader’s behavior to get them to convert. This is all about making sure your website produces a killer nonverbal first impression.
In this post, Vanessa lays out six scientifically proven hacks to improve your website’s visual cues.
Stella Grizont is an international happiness teacher and speaker whose work has been featured on MSNBC, ABC News, and Entrepreneur Magazine. She was one of the first 200 people in the world to receive a Masters in Applied Positive Psychology from the University of Pennsylvania. Stella is the founder of WOOPAAH, a company that designs play and well-being learning programs for organizations including Columbia University, Google, and The City of New York.
Vanessa Van Edwards is a published author and behavioral investigator. She is a Huffington Post columnist and her courses and research has been featured on CNN, Forbes, Business Week and the Wall Street Journal. As a published Penguin author, Vanessa regularly speaks and appears in the media to talk about her research. She is a sought after consultant and speaker.
- Science of PeopleFounder, present
- DreamUpLabs.comCo-Founder, present
- RadicalParenting.comFounder, present
Vanessa Van Edwards is a published author and behavioral investigator.
Vanessa is a Huffington Post columnist and Penguin author. As the founder of Science of People, she regularly gives keynotes and appears in the media to talk about her research and has been featured on NPR, the Wall Street Journal, the Today Show and USA Today. She has written for CNN, Fast Company and Forbes.
She is also a sought-after corporate consultant and has used her research to consult for numerous Fortune 500 companies including American Express, Clean and Clear and Symantec. Vanessa has spoken to groups across the globe from the stage at the Consumer Electronic Show to presenting research at MIT.
As a professional people watcher, Vanessa researchers, speaks and writes about cracking the code of interesting human behavior. Vanessa’s groundbreaking workshops and courses teach individuals how to succeed in business and life by understanding the hidden dynamics of people. Her specialty is human lie detection and body language in business.
She graduated Magna Cum Laude from Emory University in 2007 and is SETT certified with Dr. Paul Ekman, SUBx certified, is a member of the Association of Certified Fraud Examiners and certified in Statement Analysis.
- Emory University2007