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Junta Sekimori
Works at Albion
Attended University of Edinburgh
Lives in London
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Junta Sekimori

Measurecamp  - 
 
Hey everyone, are we allowed to do shout-outs for an open job position here?
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Peter O'Neill's profile photoJunta Sekimori's profile photo
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Great, thanks Peter! I will start a new post.
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Junta Sekimori

Discussion  - 
 
Minor observation/question about the new event listeners in GTM. What's the rationale behind the tool providing two different tags for clicks and link clicks? Why not just have a single click listener?
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Simo Ahava's profile photoBrian Kuhn's profile photo
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Simo is right.  The two click listeners have very different behavior.  

Most of the time, the "default action" that browsers use when you click on a link is to take you to another page.  This usually results in stoppage of all processing on the original page, including cancellation of outgoing HTTP requests.  So if you use the normal click listener on a link, the browser will likely prevent many of your tags/pixels from firing.
  
The link-click listener prevents this default action from taking place, waits for your tags to fire and then simulates the default action by taking the user to the new page.  This ensures that your tags have a chance to fire.

The link-click listener is especially useful for outbound/off-site links.  You should use the normal click listener for just about everything else.
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Junta Sekimori

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Nice! Speedy work Simo!
 
Auto-event tracking in Google Tag Manager

A short tutorial covering the new event listeners in Google Tag Manager (Link Click, Click, Timer, Form Submit). Note that I'll come back to Form Submit listeners later, but I doubt the implementation differs drastically from the others.

Auto-event tracking is a nice addition to the already pretty robust feature set of GTM. It enables you to create simple tracking events without having to touch the code.

This tutorial displays the relationship between the Auto-Event Variable in the data layer, the rules which are used to fire the events, and the listeners which wait for the operations to occur.

The tutorial uses actual use cases from my own site.
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Google Analytics Summit 2013 live blog now complete!

Come and have a look for initial reactions to the 14 product announcements and marvel at what my fingers were capable of!! 

http://aladata.co.uk/blog/2013/10/01/google-analytics-summit-2013-wishlist-live-blog/

#gasummit2013   #googleanalytics  
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Simo Ahava's profile photo
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I've written up some beginner's guides on implementing Google Analytics through Google Tag Manager.

I'm not sure that we needed more tutorials on the subject than already exist and I wrote them mostly to motivate me to learn GTM, but I think you'll find them comprehensive- particularly the PART 2 on event tracking which covers the concept of data layers all the way up to writing jQuery functions that allow you to implement event tags remotely.

This is the first time I've written step by step tutorials and they took 3 weekends to put together so any feedback, positive or negative, gratefully received.

There's a bit of an agency angle on them:

PART 1 - Getting started with a simple Google Analytics implementation
http://aladata.co.uk/blog/2013/09/15/set-google-analytics-google-tag-manager/

PART 2 - Setting up Event Tracking
http://aladata.co.uk/blog/2013/09/28/google-analytics-event-tracking-google-tag-manager/ 

(Thanks +Brian Kuhn for your help)

#googleanalytics   #googletagmanager  
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Munaz Anjum's profile photoRaquel Casciato's profile photoRichie Garcia's profile photoJunta Sekimori's profile photo
 
Yes but about a week after I wrote this, new features were released that make the process even simpler. Have a look here: http://www.simoahava.com/analytic/auto-event-tracking-google-tag-manager/
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Junta Sekimori

Discussion  - 
 
Yesterday I had my first experience of breaking a client site via GTM.

I was setting up GA event tracking on a JS-intensive site via jQuery functions in a custom HTML tag and accidentally included a reference to the jQuery API at the top. It was a conflicting version to the one already being referenced by the site and many of the stylings were dislodged- I didn't notice. There was panic for a morning.

Do you think situations like this will make people wary towards agencies managing the code through GTM? What precautions should I have taken?
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Stephane Hamel's profile photoPhil Pearce's profile photoAl Wightman's profile photoJunta Sekimori's profile photo
12 comments
 
+Stephane Hamel
Could you provide more information about how do you automatically (?) test your custom tags?
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Last week I activated the demographic reports for the first time.

I've actually been creating my own demographic reports, as it were, by pulling targeted users through from Facebook and tagging the links with the users' age, gender and other information.

So comparing the GA data with the Facebook data side-by-side felt like an obvious thing to do and I found that there was quite a big mismatch. It's not a rigorous study, but based on what I've seen, I'm inclined not to use the GA demographic reports for now.

Any comments?
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Eric Erlebacher's profile photoAndreas Werner's profile photoJuliette de Cuzey's profile photoClint Wilson's profile photo
8 comments
 
+Eric Erlebacher Good point.  I still think the data is pretty good.  I just wished there was a way to get it without having to update the tracking code.

Maybe Google has a smart way of addressing these situation types or as part of continuing to improve the data they might build in more complex algorithms (if I'm using the right term here) ?  If the site has analytics installed, they could tell which were the conversion pages by goal set up or ecommerce tracking.  Maybe they would place less relevance on sites where you are unlikely to "convert".
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Auto event tagging in GTM!

I would just like to take this moment to say nooooooooo I just spent three weekends writing up a pedantically thorough tutorial on event tagging in GTM!!
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Steve Chapman's profile photoThe Social Analyst's profile photoJunta Sekimori's profile photoDamion Brown's profile photo
5 comments
 
Haha. Yep I saw that as well, v. quick work! That said it does still seem like a bit of a faff and I think there will still be certain interactions that need a bit more thinking through... looking forward to trying it out though.
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OK, so I'll be live blogging whatever comes to my head during the Google Analytics summit today (please don't all come at once).

Follow it here: http://aladata.co.uk/blog/2013/10/01/google-analytics-summit-2013-wishlist-live-blog/

My wishlist:
- Outbound links and download links tracked by default. At the moment we have to add event tags each and every time.
- Google+ business page insights. Analytics for our Google+ activity.
- Weather data integration. Why not?
- And for that matter, a web store of other public or commercial data sets to easily connect to.
- Some statistical tools for forecasting and correlation analysis.
- Google Trends integration for key terms relating to business. A Google Trends API would also be great, thanks.
- ClickTale-like video recordings and heatmaps, segmentable by all the usual GA dimensions.
- A GA-branded catalogue of offline sensors that connect easily to UA. Footfall sensor for high street shops for example.

#GASummit   #gasummit2013  
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People
In his circles
146 people
Have him in circles
162 people
Jenner del Vecchio's profile photo
Mark Thomson's profile photo
David Asfaha's profile photo
Education
  • University of Edinburgh
    French, 2004 - 2008
Basic Information
Gender
Male
Work
Occupation
Analyst
Skills
Storytelling, Data Visualisation, Excel, Google Analytics, Digital Marketing
Employment
  • Albion
    Data Whisperer, 2012 - present
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London
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