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Junta Sekimori
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Hey everyone, are we allowed to do shout-outs for an open job position here?

Yesterday I had my first experience of breaking a client site via GTM.

I was setting up GA event tracking on a JS-intensive site via jQuery functions in a custom HTML tag and accidentally included a reference to the jQuery API at the top. It was a conflicting version to the one already being referenced by the site and many of the stylings were dislodged- I didn't notice. There was panic for a morning.

Do you think situations like this will make people wary towards agencies managing the code through GTM? What precautions should I have taken?

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Last week I activated the demographic reports for the first time.

I've actually been creating my own demographic reports, as it were, by pulling targeted users through from Facebook and tagging the links with the users' age, gender and other information.

So comparing the GA data with the Facebook data side-by-side felt like an obvious thing to do and I found that there was quite a big mismatch. It's not a rigorous study, but based on what I've seen, I'm inclined not to use the GA demographic reports for now.

Any comments?

Minor observation/question about the new event listeners in GTM. What's the rationale behind the tool providing two different tags for clicks and link clicks? Why not just have a single click listener?

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Nice! Speedy work Simo!
Auto-event tracking in Google Tag Manager

A short tutorial covering the new event listeners in Google Tag Manager (Link Click, Click, Timer, Form Submit). Note that I'll come back to Form Submit listeners later, but I doubt the implementation differs drastically from the others.

Auto-event tracking is a nice addition to the already pretty robust feature set of GTM. It enables you to create simple tracking events without having to touch the code.

This tutorial displays the relationship between the Auto-Event Variable in the data layer, the rules which are used to fire the events, and the listeners which wait for the operations to occur.

The tutorial uses actual use cases from my own site.
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Auto event tagging in GTM!

I would just like to take this moment to say nooooooooo I just spent three weekends writing up a pedantically thorough tutorial on event tagging in GTM!!

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Google Analytics Summit 2013 live blog now complete!

Come and have a look for initial reactions to the 14 product announcements and marvel at what my fingers were capable of!! 

http://aladata.co.uk/blog/2013/10/01/google-analytics-summit-2013-wishlist-live-blog/

#gasummit2013   #googleanalytics  
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OK, so I'll be live blogging whatever comes to my head during the Google Analytics summit today (please don't all come at once).

Follow it here: http://aladata.co.uk/blog/2013/10/01/google-analytics-summit-2013-wishlist-live-blog/

My wishlist:
- Outbound links and download links tracked by default. At the moment we have to add event tags each and every time.
- Google+ business page insights. Analytics for our Google+ activity.
- Weather data integration. Why not?
- And for that matter, a web store of other public or commercial data sets to easily connect to.
- Some statistical tools for forecasting and correlation analysis.
- Google Trends integration for key terms relating to business. A Google Trends API would also be great, thanks.
- ClickTale-like video recordings and heatmaps, segmentable by all the usual GA dimensions.
- A GA-branded catalogue of offline sensors that connect easily to UA. Footfall sensor for high street shops for example.

#GASummit   #gasummit2013  
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I've written up some beginner's guides on implementing Google Analytics through Google Tag Manager.

I'm not sure that we needed more tutorials on the subject than already exist and I wrote them mostly to motivate me to learn GTM, but I think you'll find them comprehensive- particularly the PART 2 on event tracking which covers the concept of data layers all the way up to writing jQuery functions that allow you to implement event tags remotely.

This is the first time I've written step by step tutorials and they took 3 weekends to put together so any feedback, positive or negative, gratefully received.

There's a bit of an agency angle on them:

PART 1 - Getting started with a simple Google Analytics implementation
http://aladata.co.uk/blog/2013/09/15/set-google-analytics-google-tag-manager/

PART 2 - Setting up Event Tracking
http://aladata.co.uk/blog/2013/09/28/google-analytics-event-tracking-google-tag-manager/ 

(Thanks +Brian Kuhn for your help)

#googleanalytics   #googletagmanager  
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