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Marketing CoPilot
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Episode 1 of the Common Sense Marketer is finally here! In this week’s podcast episode we talk to Jason Connell, Founder of Ignited Leadership, about his experience as an entrepreneur. Listen in as Jason explains why he is happy in his business today as a coach for people growing their own professional speaking practice and how he continues to succeed online and offline doing what he truly loves.
https://goo.gl/NZYLH2 

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If your marketing engine isn’t running properly, this guide will help you identify what aspects of your program need a tune-up. Download our newest guide, Diagnosing and Fixing Digital Marketing Problems here... https://goo.gl/e67UFn 

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Marie Wiese joins Neil Ball, host of the Entrepreneur Way Podcast, on this week’s episode. Listen in as they share their stories and experiences as successful entrepreneurs. https://goo.gl/Vxpfuz 

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Last week I had the pleasure of speaking at the ChannelNext Conference to IT professionals and business owners. Of late, I have spent time speaking on a subject that requires close attention by everyone in business today: Understanding Digital Marketing from a Human Perspective. In our quest to chase “clicks, opens and likes”, we forget that there is a human being on the other side of the screen and that human beings are motivated to do something based on their own very personal wants and needs. The power of people in a digital world is the core ingredient to any good business.
https://goo.gl/9JmU4J

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Are webinars or podcasts more valuable in the buyer journey? This seems to be the debate of the year, webinars versus podcasts. According to Content Marketing Institute’s 2017 Webinar Benchmarks report, webinars “drive the buying cycle”. So, if webinars drive the buying cycle, podcasts should drive the buying cycle too. Right? Continue reading and discover what the difference between the two are and which one I believe is more valuable... https://goo.gl/Bc1IIx 

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Take a moment and think about how your business has generated leads in the last 12 months. There is a high likelihood that people were referred to you by people they trusted, looked up your website and then looked you up on social networks. As sales and marketing professionals and business leaders, we have heard the compelling argument that buyer behaviour has forever changed. Therefore, so should our sales and marketing tactics. In this post we discuss the importance of social selling...


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Now that you’ve established a content marketing strategy it is time to develop content. The concept of content creation and distribution is not a matter of putting pen to paper (or fingers to keys) but a matter of implementing your strategy efficiently. Remember your buyer personas and keywords strategies? This is where we start using them.


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There is a misconception that good content is easy to create. And an even bigger misconception that good content does not need to start with a solid strategy. Many marketers believe that randomly guessing and assuming what will make good content week to week is the right way to get results. Stop guessing at your strategy and start documenting with these 5 steps today.

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You must have clarity and commitment to be a successful content marketer.
We have finally reached a time where we can all agree content marketing is successful. As per last week’s blog post, Content Marketing is finally catching on in the B2B sector. The question is no longer is content marketing successful, but instead what does a successful content marketing program look like?

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We now have definitive proof that B2B marketers need to be better content marketer. The 2017 Benchmarks, Budgets and Trends- North American Survey sponsored by Content Marketing Institute, Marketing Profs and Brightcove uncovered interesting stats we can all learn from.

Today's post is the beginning of a 5- part blog series highlighting findings from the survey matched to Marketing CoPilot best practices for content marketing.

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