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N8(r) Interactive Marketing
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It was great to work with +BMWBLOG this past weekend on my review of the +Michelin USA Pilot Super Sports after 22,000 miles. It's awesome to see my work on a page that has 3.4 million Likes and over 1 million website visits per month! Hopefully we can work together again in the future.
I purchased a set of Michelin Pilot Super Sports for my 2002 BMW E46 M3. Here is the full review
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Great review. Looking forward to more! 
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This weekend my trusty +Samsung Mobile USA Galaxy S3 entered hospice care due to a faulty power button. I've had this phone for three years and it has been fantastic. 

It's amazing that a mobile phone can be such a powerful and important tool for a profession, but without a good one, I can't produce and share great content. The other component is its connectivity. I have unlimited data with +Verizon Wireless for a stellar $66 a month and I use about 10 Gb on average! But unfortunately, if I get a new subsidized phone, I have to sign a new contract. Therefore I have to pay full price for a phone.

Since new unsubsidized phones are SO expensive, most of the top of the line phones were out of reach for me. Thus I had to settle on last years +Motorola Mobility Moto X. It has some great reviews with the only downside being the camera.

Fingers crossed that this new phone will allow me to continue to create great content! 

Nate Risch at N8r Interactive Marketing
#HireNateRisch  LinkedIn: http://goo.gl/gdz0u

#SocialMedia #Marketing #SocialMediaMarketing #ContentMarketing #IntegratedMarketing #DigitalMarketing
Designed by me with Moto Maker.
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Today I will be at the LA Auto Show to cover media day, especially the +BMW​ and +BMW USA​ Press Conference with the world premiere of the +BMW M​ X5 & X6. Plus I will be attending the +Porsche​, +Cadillac​, +Audi USA​, and +MINI​ press conferences.

I will be covering the show for the BMW Car Club of America on their social media channels:

Twitter - www.twitter.com/bmwcca
Facebook - www.facebook.com/bmwcca
Instagram - instagram.com/bmwcca

And on my own here:

Twitter - www.twitter.com/NateRisch
Instagram - instagram.com/NathanRisch
Vine - vine.co/Nate.Risch
Tumblr - naterisch.tumblr.com

If you are also going to be at the #LAAutoShow, please feel free to send me a message and we can try to meet up. I would love to chat!

Nate Risch at N8r Interactive Marketing
#HireNateRisch LinkedIn: http://goo.gl/gdz0u

#BMW #BMWCCA #SocialMedia #Marketing #SocialMediaMarketing #ContentMarketing #IntegratedMarketing
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The Lure of Monterey Classic Car Week

As summer comes to an end, I take a look back at one of the biggest events in the automotive world in my BMW CCA Roundel Weekly featured article. This year I wasn't planning on going to Monterey Classic Car Week, but I was asked if I could cover the event for the BMW Car Club of America. It didn't take much twisting of my arm to convince me!

If you missed my earlier post about my #LOTAorBUST road trip campaign that I created for the trip, you can read it here:

https://plus.google.com/u/0/b/112460327099727891711/112460327099727891711/posts/gr8GWbtTDML

In a few days I will summarize my coverage of the week where I attended the +BMW USA Press Conference, Legends of the Autobahn, Rolex Monterey Motorsports Reunion, and Festorics.

Nate Risch at N8r Interactive Marketing
#HireNateRisch  LinkedIn: http://goo.gl/gdz0u

#BMW #BMWCCA #MontereyCarWeek #SocialMedia #Marketing #SocialMediaMarketing #ContentMarketing #IntegratedMarketing #ExperientialMarketing  
Every August, some people will do anything to travel vast distances and rack up big credit-card debt in order to sit in long lines of traffic populated by the most beautiful automotive exotica you'll never see anywhere else but here in this space and time: the Monterey Classic-Car Week.
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I have been fortunate to get some great access to +BMW Motorsport, but I have never been able to get my +GoPro s into one of Team +BMW's race cars. A few weeks ago though, +BMW USA brought their BMW Classic motorsport trailer out to the Coronado Speed Festival and I finally got my chance.

The video I created was longer than I would normally want for a video like this, but I wanted to show two different editing styles. For the first lap I used multiple camera angles and switched between the shots when one was more interesting than the other. I personally like this style, especially if I had more cameras on hand, because I feel that it is more engaging to the viewer.

On the second lap, I overlaid one feed onto the other so that the viewer could watch one whole lap continuously. This is a good format for a track description video with the driver doing a voice over explaining the lap. These are great right around the race weekend because the viewer can get a good idea of how the track flows.

This video ended up tallying over 4000 views in the first day and was featured on BMW Car Club of America, +BMWBLOG+BIMMERPOST, and multiple other car media outlets.

A big thank you to Bill Auberlen for allowing me to get these #GoPro shots! I greatly appreciate it and hopefully I will get the chance to do more in the future.

Nate Risch at N8(r) Interactive Marketing
#HireNateRisch  LinkedIn: http://goo.gl/gdz0u 

#BMW #BMWMotorsport #CPBMW #SocialMediaMarketing #ContentMarketing #IntegratedMarketing #ExperientialMarketing  
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I love how easy +Mazda USA is making it to watch the unveiling! No logins, no launch page requirement, no personal information requirement, just live HD streaming on the biggest and easiest to access video streaming site.
 
You've waited long enough. Tomorrow at 6:00pm PT, we officially reveal the 2016 #MX5 #Miata for the first time! Be among the first to see it by watching the unveiling LIVE at http://bit.ly/2016_MX5. #LongLiveTheRoadster
2016 MX-5 Miata Reveal LIVE on YouTube
Wed, September 3, 2014, 9:00 PM
Online

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This picture from +TOYOTA is so terrible I had to say something! Please take a moment to look at it and see if you can find out what is wrong.

The obvious thing is that it is a poor rendering of a car on this road as nothing in it looks REAL!

Second off, according to the light trails left by the car in this "long-exposure" shot, it shows that the car is always pointing towards the camera. Even though the road winds back and forth up this mountain, we never see its tail lights. Anyone who has experimented with photography or seen these types of shots with cars will notice that something is a miss.

And this is exactly what goes wrong when you have an agency in charge of your social media that doesn't know the products they are trying to sell or the way that their content is actually produced. Someone showed them a pretty image that was created in Photoshop and they posted it. 

Shame on you Toyota! 

3 Key Rules of Content Marketing:
1) Know your customer.
2) Know your brand and its products.
3) Know your content.

Nate Risch at +N8(r) Interactive Marketing 
#HireNateRisch   LinkedIn: http://goo.gl/gdz0u

#SocialMediaMarketing #ContentMarketing #IntegratedMarketing
 
Where is the road taking you this weekend?
http://bit.ly/toyota-global
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The 180° turn in the lower left corner that shows only headlights drives me nuts. Here is what it should look like: http://www.flickr.com/photos/39064155@N03/7413069198
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A great excerpt from this week's reading in my +UW (University of Washington) Certificate in Storytelling and Content Strategy program!
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Since it doesn't look like I will be going to the +North American International Auto Show in a couple weeks, I thought I would finally look back at my coverage of the +Los Angeles Auto Show.

I covered the show for the BMW Car Club of America on +Instagram, +Twitter, and on Facebook.

On Twitter, I had over 12,100 impressions on the main day of the show and almost 9,000 impression the following day. This is compared to the average impression rate of 2,400 per day. That is a 400% increase in impressions!

I posted a couple videos to Facebook of the new +BMW M X5 and X6 and they alone accumulated over 24,000 impressions!

Unfortunately the +Verizon Wireless reception in the Los Angeles Convention Center was not very good due to the amount of people in attendance, this greatly limited my posting and my quality of posts. I found myself rushing to get something posted up when I had reception.

Below are the #LAAutoShow‬ Instagram shots that I was able to post.

Nate Risch at N8r Interactive Marketing
#HireNateRisch  LinkedIn: http://goo.gl/gdz0u

#BMW #BMWCCA #SocialMedia #Marketing #SocialMediaMarketing #ContentMarketing #IntegratedMarketing #DigitalMarketing
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Good thing +LinkedIn is so helpful for finding and creating new connections to help in my new career search! Thanks...?

Nate Risch at N8r Interactive Marketing
#HireNateRisch  LinkedIn: http://goo.gl/gdz0u

#Unemployed #JobSearch
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I am really excited to be editing my #GoPro footage of +BMW Motorsport's Bill Auberlen from the Coronado Speed Festival this past weekend! Both the video and audio turned out fantastic and it seems to be coming together quite nicely.

A huge thank you to +GoPro customer service who were able to turn around both my cameras from warranty service in less than a week! I would have been really disappointed if I didn't have my them for this and my trip to Lake Tahoe.

Keep your eyes open later this week. Hopefully I can get this video just the way I want and spread out over some major +BMW channels!

Nate Risch at +N8(r) Interactive Marketing 
#HireNateRisch   LinkedIn: http://goo.gl/gdz0u

#BMW #BMWM #BMWMotorsport #CPBMW #SocialMediaMarketing #ContentMarketing #IntegratedMarketing #ExperientialMarketing  
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#LOTAorBUST Road Trip to Monterey Car Week

Back in May I took a road trip up to Monterey to cover the +TUDOR Championship Monterey Grand Prix at Laguna Seca. I covered the road trip on Instagram because I was trying to grow the BMW Car Club of America's account. You can see the review of that trip here:

https://plus.google.com/b/112460327099727891711/112460327099727891711/posts/FiY1cRei5xn

The trip went over really well with the Club's followers and we saw decent growth too, thus I decided to do it again for Monterey Car Week with the focus on a road-tripping to Legends of the Autobahn in my +BMW USA #M3 . This time though I didn't just concentrate on Instagram, I also included the Club's twitter and Facebook pages.

On twitter, the @BMWCCA account saw an increase in engagement rate of 35% during the road trip over its average rate. Which doesn't seem impressive, but when our engagement rate is already super low, it's great to see some improvement!

On the other hand, the BMW CCA Facebook page saw some great numbers over the 2 days of the road trip! Instead of sharing to Facebook each time I posted to +Instagram, I waited to have a few shots and then shared a small album a few times through out the day.

The Facebook post engagement was up 199%, our content click rate was up 277%, and total impressions was up 88%!

Increasing the engagement on our social media channels was a big goal for this campaign and the numbers show that I was fairly successful. I would have liked to have seen a bigger increase on twitter though, as they didn't seem to react to the posts throughout the day like on Instagram. Thus, next time around I may try to either post the picture directly on twitter and see if that increases engagement more or try what I did on Facebook with grouping them in posts.

Nate Risch at +N8(r) Interactive Marketing 
#HireNateRisch  LinkedIn: http://goo.gl/gdz0u

#BMW #BMWM #BMWCCA #MontereyCarWeek #Instagram #SocialMedia #Marketing #SocialMediaMarketing #ContentMarketing
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Have them in circles
143 people
James Tessier's profile photo
Scott McGee's profile photo
Jeffrey Attala's profile photo
Neil Daly's profile photo
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sergey vorobey's profile photo
Nitto Tire's profile photo
NoDa Brewing Company's profile photo
Slumbrew! Somerville Brewing Company's profile photo
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N8(r) Interactive Marketing provides brand management and marketing counsel and support, including marketing and social media communications across multiple platforms, brand image strategy and planning, product development, and advertisement coordination to a range of businesses.
Introduction
An enthusiastic, multi-faceted professional with expertise in product development, project management, and data analysis. My field of work is diverse with working on teams for sales, marketing, and engineering. My strengths include managing of people, projects, and data, designing of systems that are efficient and accurate, and relating to my customers, both internal and external. A proven team developer who can educate, coach, and motivate a group to achieve goals. I am interested in Brand Management and Marketing where I can utilize all of my skills to produce a successful product.

View my LinkedIn Profile: Nathan Risch