#LOTAorBUST Road Trip to Monterey Car Week
Back in May I took a road trip up to Monterey to cover the +TUDOR Championship
Monterey Grand Prix at Laguna Seca. I covered the road trip on Instagram because I was trying to grow the BMW Car Club of America's account. You can see the review of that trip here:https://plus.google.com/b/112460327099727891711/112460327099727891711/posts/FiY1cRei5xn
The trip went over really well with the Club's followers and we saw decent growth too, thus I decided to do it again for Monterey Car Week with the focus on a road-tripping to Legends of the Autobahn in my +BMW USA #M3
. This time though I didn't just concentrate on Instagram, I also included the Club's twitter and Facebook pages.
On twitter, the @BMWCCA account saw an increase in engagement rate of 35% during the road trip over its average rate. Which doesn't seem impressive, but when our engagement rate is already super low, it's great to see some improvement!
On the other hand, the BMW CCA Facebook page saw some great numbers over the 2 days of the road trip! Instead of sharing to Facebook each time I posted to +Instagram
, I waited to have a few shots and then shared a small album a few times through out the day.
The Facebook post engagement was up 199%
, our content click rate was up 277%
, and total impressions was up 88%!
Increasing the engagement on our social media channels was a big goal for this campaign and the numbers show that I was fairly successful. I would have liked to have seen a bigger increase on twitter though, as they didn't seem to react to the posts throughout the day like on Instagram. Thus, next time around I may try to either post the picture directly on twitter and see if that increases engagement more or try what I did on Facebook with grouping them in posts.
Nate Risch at +N8(r) Interactive Marketing #HireNateRisch
LinkedIn: http://goo.gl/gdz0u #BMW #BMWM #BMWCCA #MontereyCarWeek #Instagram #SocialMedia #Marketing #SocialMediaMarketing #ContentMarketing