is an obvious hit! I played the previous game from the +Niantic Project
, called +Ingress
, and really enjoyed it. Ingress was basically a sci-fi capture the flag type game. #PokemonGo
takes the same concept to the next level and adds in augmented reality.
Hit games come and go, and smart marketers are quick to utilize them for their efforts. If you haven't noticed, there are tons of people of all ages walking around using their smart phones to play. The Muncie Animal Shelter noticed this and started a dog walking program. They've already have had over 150 show up to walk their dogs!
Businesses near Poke Stops and Gyms are quickly jumping on the bandwagon and using Lures in the game to attract Pokemon to their location, thus in turn attracting people to their business.
Digital marketers that stay current with trends like this are going to shine. Be creative and this could help you out! Heck, someone who is really smart may even get all these people to clean up litter. #DigitalMarketing #ContentStrategy #DigitalStrategy