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N8(r) Interactive Marketing
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It was a great weekend at +Virginia Interviews covering +BMW Motorsport at the +TUDOR Championship Oak Tree Grand Prix!

You can see my coverage via my #OTGP twitter collection here:

Once again I tried to step up the quality of my content, thus what I shared was mostly created using a DSLR. Unfortunately due to some technical issues, I did not have time to practice beforehand. Thus, the quality wasn't as high as I would like, but I know what was wrong and how I will make it better in the future.

It was great to see my +Michelin USA+BMW USA Motorsport, Fall-Line Motorsports, and #BMW Car Club of America friends again. See you guys in a few weeks at the +Circuit of The Americas!

#SocialMedia #SocialMediaMarketing #ContentMarketing #ContentStrategy #IntegratedMarketing #DigitalMarketing
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I am happy to announce that I will be attending the +TUDOR Championship Oak Tree Grand Prix at +VIRginia International Raceway August 20-23.

My main point of focus for the weekend will be to cover +BMW Motorsport on both my own and the +BMW Car Club of America's social media channels.

Please send me a message if you want to meet up, or to schedule some time to talk about opportunities for next season.

#SocialMedia #SocialMediaMarketing #ContentMarketing #ContentStrategy #IntegratedMarketing #DigitalMarketing  
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#ThrowbackThursday : It's kind of amazing, now that I think about it, that it was 3 years ago today that I was laid off from +Callaway Golf. I spent years learning to become an engineer at +Portland State University and then worked so hard to prove my worth.

Since that day I have been working even harder to get a new career going as I truly feel this is the right path for me. Unfortunately though, I have not had that much luck. That's why I think today is a great day to announce that I will be relocating to Richmond, Virginia.

I am excited to be heading to the East Coast! I will be closer to my friends at +Michelin USA, +BFGoodrich Tires, +BMW USA, and BMW Car Club of America. Plus, I will be much closer to most of the +TUDOR Championship races making it easier to cover +BMW Motorsport.

Before the start of 2016, I will have finished my Content Strategy Certification from the +UW (University of Washington) and be looking to get this career moving in the right direction in #RVA .

#SocialMedia #SocialMediaMarketing #ContentMarketing #ContentStrategy #IntegratedMarketing #DigitalMarketing
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#FollowFriday   #FF : Give my buddy Geoff Sykes​ a follow as he takes on Round 2 of the +Red Bull Global Rallycross season in the +Sony  #ActionCam #GRCLites car at +Daytona International Speedway.

I will be providing social media support throughout the weekend to  keep his fans up-to-date as he looks to turn around his bad luck and get his championship back on track! 

You can follow him here on Facebook, or on Twitter at:

#SocialMedia #Marketing #SocialMediaMarketing #ContentMarketing
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This weekend I will be heading to the new +BMW Performance Center at The Thermal Club to participate in a 2-Day +BMW M School. I was asked by +BMW USA to share my experience online so that people can see what the new location has to offer.

The plan is to post engaging content on the BMW Car Club of America's social media channels throughout the weekend. I will also be creating short +GoPro videos of each training session in the BMW M3. These videos will highlight the skills learned at the school and will be shared over a few weeks which I will call #MSchoolMondays .

You can follow along here:
Facebook -
Twitter -
Instagram -

It all starts tomorrow when we head to Palm Springs. I can't wait to get started.

#SocialMedia   #SocialMediaMarketing   #ContentMarketing   #ContentStrategy   #IntegratedMarketing   #DigitalMarketing
“Excited to be heading back to the #BMWPC at @TheThermalClub for #BMWM School his weekend! Need some #PrivatePavement in a #BMW #M3!”
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A lot of people think that I just show up to events with my phone, hang out, have a good time, and share a couple pics. Maybe in its simplest form, but there really is quite a bit more to creating engaging content.

I decided to do a "What's In My Bag" post to show everyone what I am carrying around on my back so that I am ready to capture the moment. So here is the list of my gear from top left to bottom right:

- +Google Chromebook
- "Selfie" Stick
- +Oakley Sunglasses
- Phone case
- Battery Pack
- +Samsung USA Galaxy S3 Back-up phone
- +Motorola Mobility MotoX main phone with +Verizon Wireless unlimited data
- +BMW Motorsport lanyard
- Business cards
- Eyefi card
- Memory Cards
- GoPro suction mount
- +GoPro Hero 3 Whites
- Sony 50mm f/1.4
- +Sony a390 DSLR with kit lens
- Notebook, pens, and sharpies
- Chapstick
- Battery chargers
- GoPro waterproof and skeleton cases
- GoPro batteries
- Various GoPro mounts

This gear has served me well, but to increase my quality, I need to improve a few pieces of my equipment. Unfortunately, they are the most expensive ones. Here is what I have been looking to upgrade to when I secure a few more contracts:

- Canon 6D with 24-105L: My camera was a very good starter, but I need something with better dynamic range, clarity, and quality. Plus this one can take high-quality video.
- GoPro Hero 4 Black: I love my GoPros, but just as with my camera, better quality is needed to stand out from the rest.
- Microsoft Surface Pro 3: My Chromebook has been fantastic, but as I look to improve my content, I will need to be able to do more video editing and photo processing.

#SocialMedia #Marketing #SocialMediaMarketing #ContentMarketing #IntegratedMarketing #DigitalMarketing #DigitalContent #ContentStrategy  
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Have them in circles
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I am excited to be heading to the +TUDOR Championship Oak Tree Grand Prix at +VIRginia International Raceway this weekend!

In my constant effort to improve my quality of content, I have borrowed some professional Canon gear from some good friends. Plus, I have been approved for a photographer's credential!

This will allow me to get a little more up close and personal with +BMW Motorsport this weekend. Be sure to follow me on my other social media channels to get all the updates:

Twitter =
Instagram =

Looks like it's going to be a great weekend and I hope to see +BMW Motorsport  on the top step of the podium again!

#SocialMedia #SocielMediaMarketing #ContentMarketing #ContentStrategy #IntegratedMarketing #DigitalMarketing
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Picture courtesy of +BMW USA 
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#FollowFriday : I am happy to announce that I have been contracted by Adventure Drives to manage their social media accounts for their AD.01 drive over the next couple weeks.

You can follow along here and on:
Twitter -
Instagram -

I am excited for this opportunity as there are some amazing content creators behind this project and I think we can produce some great work!

#SocialMedia #SocialMediaMarketing #ContentMarketing #ContentStrategy #IntegratedMarketing #DigitalMarketing
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Great class tonight on +Google​ Tag Manager in my +UW (University of Washington)​ Content Strategy Certification course!
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It was great to work with +BMW USA on this +BMW M School project for the #BMW Car Club of America. The two days at the new +BMW Performance Center West at The Thermal Club were amazing! Thank you for this great opportunity and I really look forward to working together more in the future.

This story is just one part of the project, and I will be sharing the others as they get produced. So stay tuned!

You can read the first story from this project here:

#SocialMedia #SocialMediaMarketing #ContentMarketing #ContentStrategy #IntegratedMarketing #DigitalMarketing
It's only 9:00 a.m. on the first day, and it's already approaching 100º out on the tarmac of the new BMW Performance Center West at the Thermal Club near Palm Springs, California. The heat doesn't bother me, though, because I am sitting in a freshly broken-in BMW F80 M3, and the air-conditioning ...
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#TireTuesday : Since my first +Michelin USA tire review went over so well on the +BMWBLOG, we decided to work together again. This time I compare the new Michelin Premier A/S tire against its competition and see if they truly are "Safe when new. Safe when worn."
Full Disclosure: I am a Michelin brand ambassador and have been provided products, training, and experiences. My opinions in this review are 100% genuine a
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Very happy to have submitted my final project last night for "Content Strategy: Crafting the User Experience", the second class in my Content Strategy Certification Program from the +UW (University of Washington)!
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N8(r) Interactive Marketing provides brand management and marketing counsel and support, including marketing and social media communications across multiple platforms, brand image strategy and planning, product development, and advertisement coordination to a range of businesses.
An enthusiastic, multi-faceted professional with expertise in product development, project management, and data analysis. My field of work is diverse with working on teams for sales, marketing, and engineering. My strengths include managing of people, projects, and data, designing of systems that are efficient and accurate, and relating to my customers, both internal and external. A proven team developer who can educate, coach, and motivate a group to achieve goals. I am interested in Brand Management and Marketing where I can utilize all of my skills to produce a successful product.

View my LinkedIn Profile: Nathan Risch