Is Paying to Grow Your Social Media Accounts Worth It?
Recently I had a discussion on how to grow a business's Facebook page "Likes" count. It was a difficult question for me as I have never really concerned myself with numbers, I have always just wanted to share my opinions, thoughts, and work. But considering that I am now working in the Social Media Marketing business I gave him some ideas that I use and know that work. With the key being, just be yourself and engage.
The question came up about the effectiveness of Facebook's "Promote Your Page" feature. I am not a huge fan of this, because like I just said, I am not about the numbers. But I can see how this feature can be intriguing to some as quite a few people still rely solely on the number of Likes/followers/+1's/etc. This particular person was looking to boost his numbers so that he would look better to potential sponsors and I can see how a large following would be beneficial to him.
I have a friend who has paid Facebook to promote his business and saw some pretty good results. When he started his page, he also started a promotion campaign. Within a few weeks he had accumulated over 1,000 followers, and now sits just above 1,500.
On the other hand, I have grown my #Instagram
) organically and am now approaching 1,300 followers. Thus putting his and my accounts on roughly the same level for numbers. The major difference between our two accounts is the amount of engagement I get from my followers. Where he may see somewhere around 15 to 20 likes for a post of a picture, I routinely approach 100 likes.
So who's account has more value?
If you didn't know, I consider myself a nerd. I love +Veritasium
's YouTube channel because he has a great ability to explain complex science simply. If you don't subscribe to it you should. Recently he ran an experiment on Facebook's Page Promotion and created a very eye-opening video explaining the numbers from his results.
Take the time to watch the video, and then let's talk again about how you can grow your social media account.
Nate Risch at +N8(r) Interactive Marketing #HireNateRisch
LinkedIn: http://goo.gl/gdz0u #SocialMedia #Marketing #SocialMediaMarketing #ContentMarketing #IntegratedMarketing #ExperimentalMarketing #Facebook