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Carlos Fernandes
1,639 followers -
Veteran Search Engine Marketer / SEO Specialist. President of ISOOSI, an online ad agency. Offices in LA & Naples, FL. Husband, father of 4 & huge MMA / UFC Fan
Veteran Search Engine Marketer / SEO Specialist. President of ISOOSI, an online ad agency. Offices in LA & Naples, FL. Husband, father of 4 & huge MMA / UFC Fan

1,639 followers
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A look Back at the #ISOOSIchat HOA's that we have done over the past 12 months. Our roundtable discussions have included tons of information for our clients, members of the Research Engine site and also our valued Google+ audience. We've had so many notable names from all arenas of marketing.....  

In this hangout we will review some of the best moments and summarize in broad strokes what each of us here at the ISOOSI Marketing Agency has learned  or gained from them.

Tuesday (7th October 2014) at 12pm PDT // 3pm EDT // 8pm GMT

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Way back in 2006, I invited a couple friends of mine from the old San Francisco “dot-com” days down to South Florida to mastermind with our small team. They had moved to Philadelphia and started their own agency, and Carlos and I were busy building ours…

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You have a new client. HUZZAH! You immediately do a full SEO audit of their site. You review the audit with the client, and they implement all of your recommended changes. As a result, they see a steady increase in rankings and traffic. But something is…

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You have a new client. HUZZAH! You immediately do a full SEO audit of their site. You review the audit with the client, and they implement all of your recommended changes. As a result, they see a steady increase in rankings and traffic. But something is…

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I’m asked to audit quite a few paid search setups, and the issues I come across really run the gamut. However, I’m still consistently shocked when I see an account running that obviously has no strategy behind it. The person running it thinks there’s a…

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If you know or follow Dr. Peter J. Meyers, Marketing Scientist at Moz, better known in the industry as Dr. Pete, you know how intelligent he is, and how very knowledgeable he is about all things marketing. You also know what an excellent sense of humor he…

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Before becoming an SEO, I worked in a completely different industry—the audiovisual one. That job granted me many pleasant satisfactions such as: Attending movie festivals (i.e.: Venice, Cannes) Presenting old black & white classics on television (“Mom,…

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To mark up or not to mark up? That is the question posed in this ISOOSI Chat, and answered through lively discussion by today’s panelists. What’s the deal with semantic markup? Is it truly useful? Is it beneficial to large corporations, small businesses,…

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When judging content quality, where do you start? Grammar? Syntax? Web design? Technical SEO? On-page SEO? User experience? Conversion rate? I know, I know: It’s when prospects, like rats in the lab, make any action toward a desired outcome, right? No.…

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Most businesses are trying to make money by helping people complete a task or solve a problem. It’s the standard elevator pitch: What is the problem? How does your product or service solve it? What makes your product or service the best solution for the…
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