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Shovi Websites
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We build, manage & market websites so you don't have to.
We build, manage & market websites so you don't have to.

334 followers
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"Dear Stephan,

Thank you so much for your partnership in this venture/adventure. It's one thing to have someone throw up a website and pick pretty colors, but it's quite another thing to have someone take a real interest in the growth of your business. I really look forward to this proves with you and learning a lot about the side of growing the business that I am much less familiar with. Take care & really, thank you. "

www.garibianlaw.com

This kind of reaction is what keeps us going. Happy Friday everyone!
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Thank you so much +*****​ for the 5* review! You are the best kind of client to work with: the one who knows her business and can benefit from some focus & clarity on content marketing. www.shovi.com
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Treating your web presence as an employee, not an expense

Your website, social channels, search visibility, online directories, email campaigns, even advertising, are all performing core functions of your business: sales, support, public relations, IT, marketing, and advertising.

That's upwards of 6 very skilled roles, roles that many companies aren't prepared to support or invest in to get the most out of them.

These online properties aren't Artificial Intelligence, they need someone behind the helm managing, executing, and measuring.

Whether those people are internal or strategic partners with third parties, it's time to start thinking more about how you are investing in these roles, vs. spending money on them.

Free guide to get you on the right track in the link below.

#webdesign   #marketing   #online   #business  
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Opposable thumbs: the missing link between your online profiles and the impact they'll have on your business

We're releasing a short eBook this week that dives into the importance of treating your online presence as an employee, not an expense.

Of course, the challenge is our social profiles, websites, email campaigns, etc can't think for themselves...someone, or a team, needs to be behind the scenes making sure this "employee" is doing its job. Otherwise, you're wasting money.

The tips inside will help your business ensure your online presence has the support it needs to meet your goals, and be a valuable member of your team (and without dental or 401k!!).

Sound like something you need? Comment below if you want to be notified when it goes live!
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Does the idea of getting in front of a camera for video marketing make you want to hide under the covers?

Fear not, +Mia Voss is hosting a webinar to help you overcome those hesitations and get you ready to take on the hottest thing in marketing: Video.

Full details and early bird pricing:
http://themiaconnect.com/how-to-give-great-video/

Thanks for the ability to produce this for you, Mia, it's going to be great! And useful to some of our clients who are interested in having us produce a web series for them.
Thrilled to be producing this webinar for +Mia Voss about How to Give Great Video

This is shaping up to be a fun, info-packed event about technique for feeling comfortable on camera, which is more important than ever in today's media-rich environment.

Be sure to watch the preview below and then register at http://themiaconnect.com/how-to-give-great-video/ to get an early bird price!

PS - thanks +Business Hangouts for making it real easy for my company +Shovi Websites to produce this for Mia. The features and customizations will make for an excellent experience for her audience!
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Customer-Facing Email and Web Hosting Backup Solutions for Web Hosts

Happy to announce that we've helped +Dropmyemail.com​ develop a whitepaper, landing page, and follow up email series for web hosting companies about the benefits of offering self-serve email backup and archiving solutions. 

http://whitepapers.dropmysite.com/emailbackup/

We also worked with their sister company, +Dropmysite.com​ on a whitepaper, landing page, and follow up email series about the benefits of offering self-serve hosting backup. 

http://whitepapers.dropmysite.com/hostingbackup/



#backup   #webhosting   #emailbackup  
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Is it better to have one topic or multiple topics in my email newsletter?

Great question from +Terry Grier during our Get Smart About Email Marketing premiere episode. How much is too much? is a struggle we all face, and when it comes to calls to action in an email campaign, less is typically more. But as you'll see in this super-quick tip (under 2 min), there are ways to include multiple links and still keep your subscribers on track.

Also, pay attention to the little info bubble that pops up on the right for links to other videos from our series that tie directly into this topic. Pretty cool how that happened, huh?

#emailmarketing   #emailmarketingtips  
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"Design isn't about the graphics and layout initially, it's about having a plan for your content."

Strong points from +Litmus marketing director +Justine Jordan on the factors that contribute to a well-designed email. 

In this clip, Justine gives us tips for buttons, font sizes, spacing, and email widths that will surely help showcase your content and its intent to your audience. Well worth the 5 minutes.

Did you pick up any tips for your next email campaign?

#emailmarketing   #emailmarketingtips  
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Gotta love the button

In one of our Get Smart About Email Marketing episodes, we had a segment on button placement to match the intent of our email design. You can watch it here: https://www.youtube.com/watch?v=-a_gh4kM5ik

This monthly newsletter for MASCO's CommuteWorks program employs that technique, placing the most important call to action front and center on both the desktop and mobile view.

MASCO used to be sent out 50 emails at a time in the Bcc: field through Outlook for this newsletter, eek!! But according to program coordinator Stacey King, "the bigger plus is that now we can see how people respond to the additional information and track whether or not they click on the links. It will help us determine how effective this monthly email is to feed additional and hopefully useful information to our members’ employees."

#emailmarketing   #emailnewsletters  
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