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Hello Market
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Hello Market is an online mail solution for sending various types of personalised mail. You build a mail campaign, we print & post it - it's that simple.
Hello Market is an online mail solution for sending various types of personalised mail. You build a mail campaign, we print & post it - it's that simple.

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Watched the fascinating BBC 'Two Types' programme http://bbc.in/2wLzG2r. showed how using the right typeface can make your marketing stand out. Here's the first of three articles on how Hello Market can help you make #GraphicNoise. http://bit.ly/2i17llk
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We are constantly improving Hello Market to make it even easier for you to create compelling direct mail campaigns which will strike a chord with your customers and potential customers. Recently we have added a few new features with exactly that in mind.

https://www.hellomarket.co.uk/Blog/?blog=58bee506918eb51db4f8a65d
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Our latest blog post on the DMA website explains how DMP have created Hello Market to help companies keep things simple when using direct marketing.
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Over the last few years a trend has emerged where companies don't bother sending Christmas cards to their customers, they just send an eCard instead. The main reason for this? Because it is easy, cheap, and less time-consuming. eCards though are a perfect example of a false economy.

The purpose of sending a Christmas message to your customers is to thank them for their business, to remind them that you provide a quality service, and to keep your company at the forefront of their mind going into the New Year. Does an e-card do this? No. Is there a better way? Absolutely.

When your customer receives an eCard what do they do with it? Do they think "That's nice, that supplier must really value my custom"? Somehow I doubt it. Do they print it out in full colour and stick it to the wall so everyone in the office can see it? Of course not. What do they do instead? I am willing to bet that the vast majority of customers briefly scan through it and hit the delete button without giving it any further thought.

So what is the alternative? How can you create a really good and lasting impression without spending a large amount of time and a large amount of money? Read our latest blog to find out.
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Supporting You With Your Direct Mail Campaigns

Online tools and the internet in general have made our working lives so much easier than they used to be. I regularly find myself wondering how on earth I used to be able to get things done before the advent of the search engine, email, user forums etc.

The fact is that it was often impossible to do certain tasks without either spending a large amount of time or a large amount of money (or both). If you needed to do something new the chances are that you would either have to employ the services of a specialist company to do it, spend time money attending training courses and purchasing software, or spend a lot of time learning from text books (if any were available).

Today you can simply enter some search terms into Google and immediately have access either to a tool which will let you perform the task, a plethora of information on how to do it, or links to companies who can do it for you.

As an online tool Hello Market has made the creation of direct mail marketing campaigns available to companies of all sizes - it lets you very quickly and easily create professional marketing campaigns which until very recently would have been impossible to do without employing the services of expensive marketing agencies and mailing houses. Even if you did use a marketing agency what do you think the response would have been if you said to them "I need a new campaign creating and it needs to mail tomorrow"? ...
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In a recent post on the Direct Marketing Association's website I talked about how small businesses (and indeed any business which only wants to send a small number of mailings) can now compete with the big boys due to the cost savings which tools such as Hello Market can bring.

The resurgence of direct mail is down to the fact that it results in a far greater return on investment than all digital channels combined. Customers and potential customers cannot simply click the delete button when a mailshot lands on their doormat and if the mailing grabs their attention when they pick it up (which it should do if a striking image is used and the creative is personalised) then your message will be successfully conveyed to them.

In the past though the problem for small businesses and for low volume mailings is that the fixed costs (such as image purchase costs, setup fees, minimum orders, creative fees, data costs, and proofing charges) often proved to be far greater than the cost of the actual mailing making it economically unviable to produce low volume mailings.

Click on the link below to read more...
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