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Ann Druce
532 followers -
Copywriter, marketing strategist, LinkedIn strategist, advertising agency owner
Copywriter, marketing strategist, LinkedIn strategist, advertising agency owner

532 followers
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Ann's posts

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It's a simple equation: quality of content = increased response rates!

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I've fallen off a supplier's radar. It's not an issue since there's some else I trust, but it did make me wonder how often we all do this to our clients.  The truth is, if we're out of sight, we're probably out of mind. And that's not going to make them feel valued - or loyal!

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The hardest part of content marketing is feeding the beast.  Quality content showcases your expertise but you can also use OPC (other people's content) - and show that you're the one who knows where to find the good stuff.  

But sharing OPC has another benefit too.

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I'm looking forward to presenting on Digital Prospecting at the conference in Cape Town on Thursday.  (And it's always great to visit Cape Town!)
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Used strategically, Linkedin is an effective marketing tool for B2B, professional and service businesses. But you have to start with a strong foundation.

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If you'd like to connect with your LInkedIn contacts elsewhere, you can easily export their details and save them off-line.

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For anyone who doesn't believe in the power of brands.  And for those who do!

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