Founder, 2013 - present
Pretty Impressed is a beauty and style blog created for and inspired by crazy busy moms. We profile a lot of them who work in the beauty, fashion and media industries—because it’s their job to look good, no matter how hectic their family life! Plus, we cover new products & trends & kids stuff relevant for crazy busy moms.
Editor In Chief, 2009 - 2013
Key player in growing DailyMakeover.com from start-up status to becoming a profitable and respected website in the beauty industry, despite tight budgets and a tough economy. Oversaw all content direction and worked closely with sales to create compelling campaigns for advertisers.
Beauty Editor & Content Specialist
Consultant & Contributor, 2007 - 2009
Wrote beauty features for InStyle, Fitness, Cosmo, Shape, and more. Provided marketing and public relations services for Sephora, Philosophy, Guerlain, Estée Lauder Designer Fragrances, NARS, and more.
Beauty Director, 1996 - 2006
Responsible for 22 pages of beauty editorial with additional special sections for the national monthly magazine that boasts a circulation of 2.9 million readers and a market reach of 16 million people. Successfully launched Cosmo’s first Beauty Awards issue, now the largest beauty issue of the year. Appeared on TV shows such as The Today Show, Good Morning America, and Fox 5 News.
Beauty Editor, 1999; Associate Beauty & Fitness Editor, 1998; Assistant Beauty & Fitness Editor, 1996