By the way, +Charles H. Green
this led me to your http://trustedadvisor.com/trustmatters/how-neuroscience-over-reaches-in-business
post and I liked it.
I agree with your remark that "scientific language makes it sound prettier", and as a result should raise a flag re-veracity of core statement.
I also agree that neuroscience does not bring new recommendations
to the table. But on balance, I think it is a net positive: it helps understand why some millenia old recommendations work, and why other are just bs :)