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Jayson Rodda
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Find Your Ideal Customers (FYIC) delivers performance driven online marketing solutions... And who says "You Can't Buy Experience"?
Find Your Ideal Customers (FYIC) delivers performance driven online marketing solutions... And who says "You Can't Buy Experience"?

152 followers
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Great site - save $100's off your next pair of glasses - please spread the word.

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Interesting assessment.  Most SMB's dont dedicate enough time to the performance of adwords account.  Imagine the difference if the $300 per month were invested into keywords generating a return.

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When you suggest eMarketing as an add-on to an search engine marketing campaign these days, there are usually a few blank looks. 

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Don't waste your money paying inflated optometrist prices.  I organised a home try on for my Mum to pick and choose what she liked best for her Birthday present.  She picked out 3 frames and now accessorises her glasses to her outfits and, is wrapped.  Better still, we purchased 3 frames for far less that the $425 she was quoted at optometrist for 1 pair.  If you don't wear glasses, take the time to tell someone who does about how to save money & look good with Frankie Dean.   

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Google Adwords Professionals do in fact vary in experience and skills. In most trades unless you have 4 years experience you would be considered an apprentice, we see it the same way. FYIC’s team in fact comprise Google Adwords Managers right through to Google Adwords Consultants. We consider the differences as follows: A Google Adwords Manager (is an apprentice) whom would often have between 1-3 years experience and work directly with a senior member who would be of Adwords consultant level. An Adwords Consultant would generally have a minimum 4 years experience and be capable of training in-house staff, speaking publicly about the intricacies of Adwords and have directly managed over $10 million in advertising spend.  

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Google Adwords is a very user friendly platform that can provide a small business owner with complete control over who you want to advertise to and how much you are willing to pay per visitor. With 10 years of setting up, managing and reviewing Adwords accounts, I have a few simple tips that can be your cheat sheet to running successful Google Adwords management.

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From an outsider’s perspective, it seems that Google is giving us everything pro-bono; that they are simply providing a service out of the good of their hearts. If you think that, it must be confusing as to why companies charge for AdWords management packages.

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Google Adwords is arguably the most advanced advertising platform developed by Google to run advertisements over the internet. Typically ads are charged on a pay per action basis.

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From an outsider’s perspective, it seems that Google is giving us everything pro-bono; that they are simply providing a service out of the good of their hearts. If you think that, it must be confusing as to why companies charge for AdWords management packages. 

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SEO and PPC are two of the most talked about topics in search engine marketing. Of course, this is largely because they are the two topics that together form search engine marketing, A lot of our clients have raised questions around just what the differences are between SEO and PPC, along with how they work together to deliver search engine marketing success.
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