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Diego Jušinskas
244 followers -
Desenhista industrial pós graduado em tecnologia digital pela FAAP, com mais de 10 anos de experiência em interfaces digitais sendo 6 focado em e-commerce. Atualmente coordena a equipe de User Experience da VTEX.
Desenhista industrial pós graduado em tecnologia digital pela FAAP, com mais de 10 anos de experiência em interfaces digitais sendo 6 focado em e-commerce. Atualmente coordena a equipe de User Experience da VTEX.

244 followers
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Stop Being Boring!

Every other website you go to has a desperate "sign up for our email, please, please" interstitial.  Because they are inherently selfish, it is clear with the company gets, your email, and not so clear what you get, you can't wait to X it.

Here's an example of doing something different. Something that gives you a pause. Brings a smile. Gets you so sign up. And even if you don't sign up, you think well of the brand, and they give you a story to tell someone.

So. Don't be boring and selfish. When you are being selfish, like Betabrand below, be smart about it. Bring a smile. Increase your brand equity. Get me to tell your story. 

#smartdigitalmarketing  
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"You can only have a really effective landing page when great design and great copy come together to lift conversions through the roof." -Eric Sloan, Conversion Hero

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Tip 5/52: 52 Conversion Tips

#5 Don’t Keep Asking for the Same Information

We’ve all experienced the frustration of eCommerce sites that can’t seem to remember a simple piece of personal information. Few things are more likely to have us hitting the exit button than being asked to complete information that we thought we’d already provided.

The classic case is when (as it almost always is) the delivery and billing address are the same. The best forms make this assumption and give customers a clear button to click only if they need to enter a different delivery address.

The curse of multiple data entry can also strike when error checking is performed after somebody tries to submit a form. They might have made one simple error but somehow the eCommerce site loses some of the other data they entered. 

And if your customer doesn’t notice that some of the fields they completed are now blank before trying to submit their corrected form: BOOM - another error message. Anyone up for a third attempt?

I’ve also seen these:

✖  Multiple requests for phone numbers or email addresses
✖  Not autocompleting the cardholder name, even though it is almost always the same as the person making the purchase

The basic rules in eCommerce are: ask for no more information than you need; ask for it once; and make it as easy as possible for customers to provide it. With the growth in mobile eCommerce this matters more than ever. Form-filling on mobiles is harder and people will be even less tolerant.

Remember - your potential customers will have used other sites where form-filling is smooth and convenient. They know it can be done! 

The fact that your site asks for the same data over again tells them that you couldn’t be bothered to make the process easier.

View this entire series: http://www.evosite.co.uk/blog/52-top-tips-to-boost-ecommerce-conversion

Share your thoughts. If you want to add anything to this discussion please feel free – just add your comments below.
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Further Reading

8 Reasons Users Don’t Fill Out Sign Up Forms by +AJ Kohn 
https://plus.google.com/115106448444522478339/posts/17wavnemsWo

How to Understand Your eCommerce Customer Pain Points? by +Aran Reeks 
http://www.evosite.co.uk/blog/ecommerce-customer-pain-points
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Tags

#conversion      #ecommerce     #forms   #dataentry  #datacapture   #mcommerce   #Customers    #checkout   #CRO   #ConversionRateOptimisation     #Simple     #Tips   #ecommercetips     #conversiontips    #evosite  
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We all make mistakes. But when it comes to #conversions , you're leaving money on the table.

Here are 10 common landing page mistakes and how to fix them:

http://bit.ly/KWl8ns

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As a "modern marketer," do you see yourself as a bit more of an artist or a scientist?
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How you can make A/B tests that actually boost your bottom line? Watch and learn as we take a look at 5 A/B testing conversion killers and teach you how to avoid costly mistakes!

#ABtesting   #CRO  
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