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Martin Meyer-Gossner
Works at Managing Director of The Strategy Web. Instructor, trainer, moderator and speaker at various leading web events, seminars and webinars. Lecturer at Bavarian Academy of Advertising (BAW).
Attended University of Leicester
Lives in Munich
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Work
Occupation
Founder & Managing Director of The Strategy Web
Employment
  • Managing Director of The Strategy Web. Instructor, trainer, moderator and speaker at various leading web events, seminars and webinars. Lecturer at Bavarian Academy of Advertising (BAW).
    present
  • IDG Global Solutions
    Strategic Marketing & Sales Services Director, 2010 - 2011
  • CBS interactive GmbH
    Director Sales & Marketing, 2006 - 2010
  • silicon.de GmbH
    Partner/Director Sales & Marketing, 2002 - 2006
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Munich
Previously
Lake Constance - Leicester/UK - Tuebingen - London
Story
Tagline
Web Business Strategist, Media and Community Specialist, Trainer & Speaker
Introduction
Martin Meyer-Gossner is a web business strategist with sales, marketing and social media expertise in the media and technology business for more than 15 years.

With his international consulting brand The Strategy Web™ (founded in 2008) Martin attends to connect business and organisations with consumers (or prosumers) – and opens eyes for new sales, marketing and customer service visions and solutions.

He was partner and co-founder of the B2B IT decision maker community silicon.de where he held responsibility for marketing & sales service (sold to CBS Interactive in 2006 - formerly know as CNET Networks).

His expertise let's him to speak regularly at business events on the future of corporate web strategy, social media, community strategy, and to train companies on their engagement in the social and mobile web.
Education
  • University of Leicester
  • University of Tuebingen
  • University of Constance
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Gender
Male

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Martin Meyer-Gossner

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Time for some managers to understand that technology cannot solve their digital transformation challenges...
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Martin Meyer-Gossner

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One of the latest reports around social media tells us that measuring ROI (60%) is still the most challenging aspect for marketers when ...
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Martin Meyer-Gossner

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Studie: Was sich Wissensarbeiter als Nebenleistungen wünschen (Infografik) - DIGITALSTRATEGIE... http://digitalstrategie.com/studie-was-sich-wissensarbeite…/
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Martin Meyer-Gossner

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#Hashtags are becoming more important for the #success of #marketing #campaigns. Find some good #advice in this post.
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Nope. stellen wir gerade um.
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#Influencer Trust and #Recommendation – A real challenge for marketers... http://t.co/kqO1f2Kdtr #infographic
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The Internet of Things (IoT) is developing fast, budgets are increasing and more start-ups are coming up making it more and more important.
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Have him in circles
546 people
Martin Koser's profile photo
Sebastian Woerle's profile photo
Christian Schmitt's profile photo
glenn george's profile photo
Group Medianet's profile photo
Claudia Widmann's profile photo
Markus Daiß's profile photo
Danny Hübner's profile photo
Götz A. Primke's profile photo

Martin Meyer-Gossner

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Studie: Influencer Marketing gewinnt an Bedeutung - DIGITALSTRATEGIE. http://ow.ly/PDUIO #brandadvocates #socialinfluencer
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Influencer Marketing ist eines der neuen Hype-Themen, die so manches Marketing-und PR-Team umtreiben. Aber nur die wenigsten Marken und Unternehmen haben eine saubere Strategie, wie sie mit Influencern umgehen wollen. Geschweige denn ist ihnen klar, was ein Influencer ist oder … Continue reading →
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GenY und GenZ sind unterschiedlicher als man denken vermag. Zwei Studien zeigen interessante Einblicke in die beiden Generationen. 
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Es lohnt sich als Marketer immer wieder mal einen Vergleich zu ziehen zwischen Gen Z und GenY (Millennials). Schließlich sind bis 2025 drei von vier arbeitenden Menschen Millennials. in den letzten Tagen erschienen zwei Studien unabhängig voneinander mit Infografiken, die … Continue reading →
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Social Selling: 3 Tipps für eine unternehmerische Herausforderung - DIGITALSTRATEGIE... http://ow.ly/M9t0n #socialselling   #socbiz  
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Vertrieb ist tot. Es lebe der Vertrieb. Nur eben Social Selling. Social Selling wird als die neue Wunderwaffe in Unternehmen gesehen. Auch wenn es wenige Unternehmenslenker gibt, die auf uns zukommen und das Thema als holistischen Change Prozess verstehen. Es … Continue reading →
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Insights and study on Status Social Selling in 2015 (Infographic)
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Report: Are #B2B #marketing and #sales people aligned? ow.ly/JeGY4
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Huxley & Orwell: The power between big data and smart data.... http://ow.ly/J6IEB #TED #smartdata http://ow.ly/i/8EQtu
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