Yeah, yeah, I know it'll be missing all the bells and whistles of the kinds of forms and interactivity of what Facebook will be able to do - initially at least. But dammit, we should be trying to keep this next wave of innovation as open as possible so that multiple AI solutions can target the same SMS client.
OK. I'll stop my ranting now. ;)
An interesting read on (http://gplus.ly/26rZsoF) that discusses the "peaks of opportunity" on a social network and how to best take advantage of them. It makes a lot of sense... until you apply it to Google Plus since there isn't an option for paid advertising.
The TL;DR version of this article is that the first peak, during the early adoption phase, is when you are more likely to experience organic growth in terms of followers, reach, etc. As the network reaches mainstream, the competition for eyeballs becomes much harder and paid ads is the way to go.
With the release of the "New" Google Plus, we are possibly in a second organic peak with collections. Now is the time to build yours and take advantage of the opportunity to increase your reach, not just on Google Plus, but on personalized search as well.
Contact us today to discuss how we can help!
#socialmedia #socialmediatips #socialmediamarketing
Periscope's new sketching feature (available on iOS only at the moment) allows broadcasters to draw pictures on their live streams, which disappear after a few seconds.
To sketch, tap and hold while LIVE and select Sketch.
You can use the three primary colors, or the dropper to pick a color from the live video.
Other updates in the latest Periscope on iOS app:
♨ improved viewer statistics for completed streams, including a graph that displays how the live viewer count changed over the course of a broadcast, plus marks the time when a stream received its peak viewership;
♨ the ability to edit your username from the app - just go to your profile and select 'Edit'.
♨ an option in Settings to turn off video stabilization, which Periscope said may “darken broadcasts in low light conditions.”
All welcomed changes!
Find a full Periscope on Android Tutorial at Traffic Generation Café:http://tgcafe.it/periscope-android-tutorial
If you are on iOS, I've got you covered as well:http://tgcafe.it/periscope-tutorial
Google Posts (a.k.a. 'Posts with Google') is a new way for authoritative Verified Google users to Post content directly and instantly to Google Search Results. Currently being tested with candidates for the U.S. Presidential Election and some public and organizations, it functions similarly to a 'Social Search' feature (not unlike, in fact, their Search deal with Twitter), but with only the Posts themselves and no real social network attached to them (though they can be shared to social networks and as a link).
It also has something very fundamental in common with the now defunct Google Authorship program: a way of connecting web content (in this case a very specific type of web content, i.e. the Posts themselves) with the Identity with its Author. This is critical to the evolution of Semantic Search, Google's quest to understand the Objects and Entities being Searched for and their associated facts and data (i.e. knowing that someone Searching for news about the death of Prince actually wants to know about the musical talent known as Prince and not just any random dead Prince, and at the same time knowing that Prince was a person with a particular gender, age, height, hometown, birthplace, etc...).
While Google knows a great deal about Entities, especially the authoritative Entities we call Politicians, Movie and TV Stars, Professional Athletes, etc... where they've lagged has been in their ability to connect these Semantic Entities with their Online and Offline Identities, an area where they've been slow to answer effectively to the challenge of social media (where Facebook is behind Google in its knowledge of Semantic Entities, it easily laps them as a platform for following the Online Identities of these individuals, and of verifying that their Online Identity is connected with their Offline Identity as well, i.e. 'Verifying' these authoritative user accounts so other users of the network know that they're legit).
In the following article, I explain what Google Posts share in common with Google Authorship (and where they vary), and how they fit (or may fit in the future) into their goal of bringing Identity into their corner of the Semantic Web alongside the associated Entities and data in their Semantic Knowledge Base.
#Schema #SemanticSearch #SemanticWeb
“Using Pinterest for marketing is a powerful yet fairly underutilized tool. While many businesses — especially retailers — know how to use it for B2C marketing, the platform offers opportunities for B2B marketing as well. The question, then, is how to make ...
In this post at SearchEngineLand, shares his method for determining what pages on your site might be seen as authoritative by search engines, based on a metric he calls "internal PageRank."
Enjoy, and please share with your social networks!
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