TRAFFIC HACK: How to multiply your traffic? Multiply your content!
Yesterday, Twitter's Periscope finally released an Android app.http://tgcafe.it/1KpizDx
Since then, I took that piece of news and turned it into multiple content formats - all shared throughout various content/social media platforms and all linked back to my Periscope tutorial I published not too long ago. http://tgcafe.it/periscope-tutorial
This is my best traffic generation strategy I've been using to build Traffic Generation Café to what it is now: Content Catapult (taking a core piece of content and turning it into multiple formats with the least amount of effort).
I'll be talking more about Content Catapult in my future http://TrafficologyBlueprint.com
, but for now, here's what I did with one piece of content in less than a day:1. Created content outline
a simple text file with a rough summary of what I wanted to say2. Turned outline into SlideShare presentation
on Keynote for Mac. PowerPoint for PC or Mac does the same thing)http://www.slideshare.net/MeetAna/how-to-use-periscope-on-android
My SlideShare presentation has also made it to the Featured Presentations section on SlideShare homepage - 1,600 views and counting3. Embedded SlideShare into a blog post
my original Periscope tutorial: http://tgcafe.it/periscope-tutorial4. Published LinkedIn post with SlideShare and outline as body texthttps://www.linkedin.com/pulse/how-use-periscope-android-tutorial-ana-hoffman5. Saved presentation PDF as images; shared on social media; definitely Pinterest
See my Periscope Pinterest board for examples: https://www.pinterest.com/anahoffman/periscope-traffic/
Scheduled more with +Buffer
(yes, you can now add your Pinterest account to Buffer!)6. Turned SlideShare presentation into a YouTube video
yet to upload it to YouTube, but will later today7. Did a Periscope broadcast on the topic
embedded below; yet another way to repurpose your content!8. Uploaded presentation PDF to PDF sharing sites, like Scribdhttps://www.scribd.com/doc/266814339/How-to-Use-Periscope-on-Android-TUTORIAL9. Published Medium post with SlideShare and outline as body text
My first try to use Medium: https://medium.com/@anahoffman/how-to-use-periscope-on-android-tutorial-588f3f75aff0
All in all, not bad for a day's work!
Thanks to everyone who joined me on Periscope; here are just some names I found on G+: +Katie Lance +Brian Fanzo +Denise Wakeman +David Bushell +Ian Anderson Gray
and many many more
PS If you are not familiar with Periscope, the following broadcast might sound a bit strange, since I am responding to many comments during the broadcast - you won't see them in the video though. ;) Just keep that in mind.