Google To Penalize Obtrusive Mobile Ads & Remove 'Mobile Friendly' Label
Everyone hates interstitial ads and obtrusive banner ads, i.e. ads that hide or cover up most or all of the content of your web page. Everyone hates them. EVERYONE. Especially when browsing on a Mobile device.
That includes Google, apparently, and now they're going to do something about it: starting next year, Google will apply an algorithmic ranking penalty in mobile Search results for web pages that use interstitial and obtrusive ads. Previously, Google only penalized app interstitials specifically.
Such sites may appear lower on SERP's starting in January of next year (2017). This will not affect interstitials used for specific purposes such as tracking cookie disclaimers or age checks. Nor will it affect unobtrusive banner ads, or vignette ads which only appear only when users navigate between pages on the same websites but not when navigating directly to web pages from Search Engines, Social Networks, etc...
In addition, Google will no longer display the Mobile Friendly tag on appropriate web links in Mobile Search results, as nearly all results in Mobile Search now meet this criteria. The algorithmic penalty for non Mobile Friendly web pages will, nonetheless, remain in effect.#GoogleUpdates #SEO