Here's my mini-rant on press releases: As an editor, it doesn't bother me to get a release that's not targeted to me (e.g. new food product info, when our site ONLY writes about cars). I get that some PR folks just blast away, and that's why I have a "delete" key. What's annoying is the nagging follow-up e-mails and phone calls There's a reason I didn't respond, Mr./Ms. PR person: You've pitched me a story that's completely wrong for my audience. Either refine your release list or understand that if I wanted -- for some reason -- to talk about cinnamon-flavored pita chips to an audience of car-buyers, I would follow up with you.
No matter how they're delivered, these characteristics separate good press releases from bad ones.
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