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Sandrine ANDRO
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#strategicplanning #socialmedia #marketing #human #content #digital #transformation #googleplus
#strategicplanning #socialmedia #marketing #human #content #digital #transformation #googleplus

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#data #insightdrivenmarketing #sociallearning

So you listened and now can you understand?
Because they are a mirror of the society and the ways it feels, social datas when they are well organized, studied and analyzed become a great help in order to:

- better identify and know your audiences,
- run performant actions, smart content strategies, answers to customer issues and even being more efficient in crises management.
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#brand #digital #data
« When digital was new, brand marketers didn't know what they didn't know. In some ways, brands screwed up because they thought 'this is cool' and thought digital marketing data helped them really understand their customers. But they failed to go one level deeper to understand the signals which drive individual user’s actions »
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#influence #marketing #hospitality
Ben Tan, executive planning director at BBD Perfect Storm, said that now consumers knew how authentic voices sounded, there was no desire to return to saccharine copywriting or professional editorial. “The taste for ‘real’ only goes one way, and as A-list influencers are increasingly co-opted by the commercial world, the centre-of-influencer gravity is shifting towards micro-bloggers,” he explained. “This is where we find genuine joy, actual outrage, and honest vulnerability with non-celebrity credibility. And, conveniently, this comes at a lower cost and more engaged audience.”
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#data #app #travel
Rick Garlick, global practice lead for travel and hospitality at market researcher JD Power, said his research has shown this trend of trying to cut off third-party sites in favour of a brand’s own app is a strategy many chains are pursuing. He jokingly referred to it as a “cold war” that has emerged from the “love-hate” relationship between hotel brands and the online travel agents. The trouble is, some significant challenges await.
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#data #transformation #agency
"We have way more data than the media agency has. I'd make a very strong case that anything that generates data, you need to own as a business. You cannot have anyone else be the expert."
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#agency #transformation #data
"Part of the reason we've been successful in our consulting practice is because we're not just process makers; as a creative and media agency, we're also process users," she said. "Being able to understand all the intricacies of a client relationship and how they come together - search, social, creative, media, leading inter-agency teams - makes us more effective as a consulting partner."

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#data #digitaltransformation #marketing
“People are looking for brands that reflect images of their lives,”. “The more you know about the consumer, the more likely you are to replicate a story that relates back to their lives and makes them say, ‘I want to be loyal to this brand because they get me.’”
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