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Sandrine ANDRO
20,473 followers -
#strategicplanning #socialmedia #marketing #human #content #digital #transformation #googleplus
#strategicplanning #socialmedia #marketing #human #content #digital #transformation #googleplus

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#socialmediacommandcenter #listening #warroom
“The concept of the war room is 100 percent dead,” Marc Gallucci, founder and CEO of Publicis Groupe-owned agency Relevant24, said. “The idea was, ‘let’s all pay attention to what people care about right now and then push something quick out’ — but that’s not a one-day-a-year thing; it’s a business practice.”

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#socialmedia #engagement #socialmediacommandcenter

Definition and Goals:
"A Dedicated Social Media Engagement Center or Command Center is a physical space where companies coordinate to listen and engage their market in social channels to achieve business use cases in marketing engagement, customer care, risk management, or operational efficiency of coordination and contact center deflection."

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#socialmedia #dell #interview
Protect customer and Dell information
Be transparent
Be responsible
Follow the law
Be Human

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#platform #ecosystem

"Remember that Platform design thinking is a way to look at things, and that everything can be designed as a Platform."

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#awareness #ads #engagement
"Brands that are remembered will win; everyone else just gets filtered. What makes you remembered today is, increasingly, innovation."

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#adblocker #google #infographic
"There are many more reasons which have motivated Google to create their own ad blocker. The folks at TechWyse have created this infographic, with all the stats gathered from the ad blocker industry. Take a look and share your comments."
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