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Sandrine ANDRO
20,479 followers -
#strategicplanning #socialmedia #marketing #human #content #digital #transformation #googleplus
#strategicplanning #socialmedia #marketing #human #content #digital #transformation #googleplus

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#amazon #customer
"It used to be that if you made a customer happy, they would tell five friends. Now, with the megaphone of the internet, whether online customer reviews or social media, they can tell 5,000 friends."
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#fintech #banking #digital
« Building better digital marketing skills: Digital marketing is now a core foundational capability, with the need to improve the shopping, buying and engagement experience, with improved personalization along the customer journey. A customer-journey approach leads to 160% higher cross-sell, 200% greater online conversion through better search-engine marketing, up to 10 point increases in customer satisfaction scores, a two-third reduction in acquisition costs, and many other benefits. »
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#advertising #efficiency #socialmedia
Listen to social media, customer comments and reviews – In Peppers and Rogers book, they share an example from Coffee for Less. The ecommerce site discovered that the terminology customers used in reviews was similar to what people used in organic search, “which allowed Coffee for Less to pick up more organic keywords,” according to Elena Ruchko.
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#linkedin #ads #video
"There's a strong appetite for video content on LinkedIn, and overall demand for video content is growing. Users share video posts 20 times more frequently than other types of posts on the platform, according to LinkedIn."
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#CX
"People judge an experience largely based on how they felt at its peak (i.e., its most intense point) and at its end, rather than based on the total sum or average of every moment of the experience. The effect occurs regardless of whether the experience is pleasant or unpleasant."
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#storrytelling #advertising
« One obvious problem is that most brands have no particular story to tell — at least not anymore »
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