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Sandrine ANDRO
20,141 followers -
#strategicplanning #socialmedia #marketing #human #content #digital #transformation #googleplus
#strategicplanning #socialmedia #marketing #human #content #digital #transformation #googleplus

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#shopper #value #marketing
" Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 to 30 percent."
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#marketing #touchpoints #customerjourney
"Marketing has always sought those moments, or touch points, when consumers are open to influence."
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#influencemarketing
“Mid-range influencers with 50,000 – 500,000 followers can charge anywhere from $400 to $2,500 for a post.

Influencers with a following in the millions can charge between $30,000 and $187,500 per post.”
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#SEO #google #socialmedia
« For email, the average click-through rate is 3.42%.
While this might seem low, the average click-through rate for Facebook Ads is only 0.90%. »
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#SEO #keywords #customers
“The better able you are to understand customer intent, the easier it will be for you to target customers instead of just keywords”
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#reviews #cx
“Today, 97% of consumers read product reviews before making a purchase decision. 89% of them consider online reviews to be an essential resource in the process.”
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#google #keynote
Watch the entire Google I/O Developer conference keynote presentation right here.
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#marketing #BtoB
"Assuming the answer to that question is 'yes' (because we have different problems if it is ‘no’), other, pivotal questions follow:

- Are we absolutely 100% sure that we make it clear to prospective customers why we are the best option (and why your rivals are inferior)?
- Does our answer to “what is better about us?” hit prospects in the chops within seconds? Do we spell it out so clearly that it makes comparison easy for the customer?
- Have we outlined the likely gains (and also provided assurances that there will be no potential losses) in a clear, unambiguous and unmissable way?"
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#CX #engagement #persona
"Any personalisation model will need to encompass the following key elements of the customer experience: signals, persona, targets, and engagement."
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