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Valeria Maltoni
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[Amazing insights into the mind of an accomplished storyteller] The tapes are a record of the British director's opinions, ideas, and thoughts on both the stories he told through film and how he did it, including mistakes he felt he made and how he would 'fix' them, if he could.


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Most writers are vain and self-centered, they want their opinions noted, but there are other reasons why we write...


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"If you don't pay appropriate attention to what has your attention, it will take more of your attention than it deserves."


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The seventh universal principle of influence and that is unity. Social connections have power, personal relationships intensify willingness to help.

The experience of unity is rooted in shared identity based on similar beliefs, backgrounds, upbringing, and genetic makeup. Categories where “the conduct of one member influences the self-esteem of the others.”


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A micro-macro bridge helps small-scale interactions translate into to macro-scale patterns. In turn, the patterns feed back into the small groups. This mechanism is familiar ground to well-networked individuals.



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Finding the truth beyond the official story matters increasingly more. Truth connect with our emotional core. The 22 rules are based on experience, yet they ark back to the timeless patterns of storytelling. When we apply them appropriately to tell our story we connect.


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Civilization used to value thought—it helped us build cities, created science and technology, and contributed greatly to medicine. Everything we see is the product of thought. But a certain way of thinking also produces destruction—when we break things into fragments and take each piece as if it were independent.


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The animations transformed development statistics into moving bubbles and flowing curves that make global trends clear and intuitive, even playful.


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We tend to learn the small lessons fast, because we hope not to make the same mistakes again.

But how do we learn bigger, even huge lessons that take years to develop and us decades of experience to figure out? Some lessons are so universal that they apply across industries, others are important to reflect upon to make our lives better. The best way to package those lessons is through reading books.


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Writing all goals down has a sobering effect, it's the same process we use to see all the things we're eating—helps with awareness but also with accountability. Making the selection can be hard, but it's also liberating....

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