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The New Group
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The New Group

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Check out our new blog post and "Learn the 6 Steps to Social Marketing with Google+"!
Google+ is an important addition to your social and SEO program. TNG's new whitepaper on Google+ is now available. Inside you'll find:An overview of how Google+ is different than the competition.How G...
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The New Group

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TNG was proud to participate in Race for the Cure, 2010.
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The New Group

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We've posted a new blog post at TNG and invite you to take a look. Not only are we big on performance bench marking, but ways of making bench marking actionable are also important. In this blog post we talk about standard deviation and how that can be an important way to make bench marking more relevant for your business.

Here is an excerpt:

"One hard part about performance monitoring is knowing when performance is unusual—either good or bad. If you have 50,000 visitors to your website in March, is that normal? You might rightfully ask what the benchmark is. What if the benchmark is 40,000 visitors a month? Then a number like 50,000 looks pretty good. That's 25% growth in one month! However, even comparing to the benchmark could be misleading because we are not taking variability into account...

When doing performance benchmarking, standard deviation is a good way to balance the highs and lows against the average and come up with a "normal" range. When we apply standard deviation to website traffic, we are looking for spikes and dips that fall outside the normal range. When you find these exceptional data points, you can make recommendations to investigate what was going on."
Performance benchmarking is one of the main areas we are focusing on at TNG in 2012. The value of a benchmark for determining program growth and success is immeasurable. Not only are performance bench...
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In their circles
6 people
Have them in circles
21 people
Janet VanDyke's profile photo
Vitamin T's profile photo
pankaj karnwal (getwaypages)'s profile photo
Kory Paulsen's profile photo
Mike Arnesen's profile photo
Anders Åkesson's profile photo
Naully Nicolas's profile photo
Pure Travel's profile photo
Jason Lucey's profile photo
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Full Service Social, Mobile, and Web Agency in Portland Oregon
Introduction
The New Group is a full service digital agency located in Portland, Oregon. We have a deep affinity for social marketing, mobile app development, digital strategy, and enjoying life.