The Company: FOHBOH
(Front of House – The Customer), Back of House – The Business) established in 2007, is a leading social media insights and web analytics company initially targeting the Foodservice industry. FohBoh sells critical guest, customer, product and category business information, a rich repository of real-time B2B2C data, to its value chain clients.
Market: The vibrant and vital $1.7 trillion U.S. Foodservice industry, with its 1 million restaurants and 20 million stakeholders, is the largest vertical for social media and the nations second largest private sector employer. The food and beverage industry demands analytics and consumer insights predicated on customer behavior.
Business: We listen, collect, analyze, interpret, score and disseminate impactful social web intelligence based on real-time C2C conversations using our proprietary CIS. This implicit and explicit consumer sentiment and product data is mined from the FohBoh CIS leveraging a portfolio of best-in-class SMMS tools. We help brands by providing them with key insights from data that affect strategic business and product development decisions.
Position: We are positioned at the intersection of Social Media and Foodservice – The Foodservice Social Media Company™.
Products and Services: We offer FOHMedia™ social media management and engagement services; FOHBuzz® SnapShot™ on-demand social media “shopper reports” (SaaS) to independent and chain restaurant brands as well as FOHBuzz Analytics custom brand, service, product category reports for restaurants, branded food and beverage manufacturers using our CIS.
Subscribers: FohBoh’s value chain clients Include branded food and beverage manufacturers, vendors, distributors, independent (SMB) and chain restaurant operators, agencies, trade media, analysts, lenders, private equity investors and data companies that benefit from real-time social-business insight into guest satisfaction, customer sentiment, dining trends and habits, purchasing behavior and online brand management.
FohBoh Community Members: Solely by word of mouth, its registered membership to the family of FohBoh online communities has now grown to over 40,000. FohBoh members seek to (1) improve their business performance, (2) optimize supplier and partner relationships, (3) stay abreast of industry news and P2P information in real-time; and (4) connect, communicate and collaborate interactively with their peers globally.
Team: Our technology team of architects, analysts and engineers has decades of relevant experience as we continue enhancing our CIS. Our staff of sales, social media analysts, practitioners, marketers, database experts and advisors has deep foodservice industry, digital and social media expertise, enhancing FohBoh’s capability. FohBoh has built a highly respected brand within the Foodservice industry, which underscores our confidence to rapidly grow revenues and attract key human resources.
is located in San Jose, California. Our office: 408-728-9243, or firstname.lastname@example.org