Psychology of Pitching
We are offered endless options daily—something as simple as a cup of coffee can come from either the office Keurig or your local Starbucks, where it’s almost impossible to hear identical orders.
We love choices, and researchers at Columbia and Stanford universities found that 40 to 60 percent of participants’ attention was caught when they had a variety of options versus only one. This same principle can be applied during the outreach process. Here are some helpful tips:
h/t +Andrea Lehr
& +Convince & Convert #socialmediapsychology