Increase marketing productivity
Improve lead nurturing
Increase sales effectiveness
More visibility into key analytics
Turn marketing into a revenue driver
We believed we could build a better search. We had a simple idea, that not all pages are created equal. Some are more important.
~ Sergey Brin, Co-Founder, Google
It’s quite complicated and sounds circular, but we’ve worked out a way of calculating a website’s importance.
~ Larry Page, Co-Founder, Google
To rank well, build a site so fantastic that it makes you an authority in your niche.
~ Matt Cutts, Head of Google Web Spam Team
So … people respond to and follow important people more than others. And Google ranks important pages and sites higher than others.
We may be on to something with this authority thing.
If you’ve been around the online marketing scene for a while, you may be familiar with the paradox of search engine optimization (SEO). SEO is the art and science of ranking high in the search engines (mostly Google) for the words people are using to find what you have to offer.
It boils down to this:
If people think you’re important, so will Google.
This perplexes many webmasters and online marketers, since they wonder how people will consider them important when people use search engines to find things online in the first place. How are you important if you’re invisible in the search engines to start with?
And how does Google know people think you’re important anyway?
For one, they know because people link to you, and Google follows those links to index and rank web pages. And thanks to services such as the Google Toolbar, Analytics, Feedburner, Google Reader, Gmail and others that keep you logged-in to your Google account, the Big G has an enormous amount of usage data that shows what people actually spend time doing online.
So, there’s that. But how do you kick it off?
To get people to link to you and generally pay attention in the first place, you have to start thinking about authority in a different sense. Luckily, any dictionary will get you on the right path with the other definition of authority.
The way we use Twitter is broken. Social media was always meant to be a personal medium. It was meant to give companies a way to connect with and respond to individuals — a touch point to further the relationship. But somewhere along the lines, Twitter fell off track. The feed got flooded. Responses canned. Publishing content dominated true conversations. Since the debut of this social platform, there have been over 163 billion tweets published. Somehow, Twitter became more about broadcasting and mindless monitoring than actual human interactions. But it’s time to make Twitter personal again. It’s time to make Twitter an effective tool by spreading its use beyond the doors of marketing and inviting sales and customer support teams to take full advantage of it.
How to get the best of marketing automation
Select and implement marketing automation solution
Develop preliminary lead scoring strategy
Define high-value segments in database
Create standard set of automated, trigger-based campaigns for key segments
• Identify current successes and areas for improvement
• Begin evaluating marketing automation software
• Begin developing list of feature requirements
56% of customer tweets are ignored. How can I respond to all Tweets?
When customers want to make their voice heard, they often tweet. After that tweet is sent, the customer may consider that his/her concern has now been heard. But that tweet was sent to the official @brand handle, not to the customer service team. In fact, 56% of customer tweets to companies are being ignored. We’re not listening, and that’s a problem. Ideally, as customer service reps, we’d like to know about customer concerns before they get upset. By monitoring customer interactions on Twitter, you can spot people trying to figure out how to use your product or service. There is one main challenge I frequently encounter with customer communication. Let’s dive deeper into that and how to effectively solve it.
Twitter for Customer Support
Challenge: Customers Don’t Know Who to Turn to: Whenever customers have an issue with a product or service, they don’t actually know which Twitter handle to contact. They end up tweeting directly at the main brand handle, and oftentimes the social media marketing manager of that account isn’t equipped to answer product or service-specific questions.
Solution: Create an Easy-to-Monitor Hashtag
Start a program of communicating and teaching customers a hashtag on twitter. By having one consistent hashtag, customers know that a brand’s entire community of customers has one place to communicate. The result is a hashtag that the customer service team can monitor on Twitter in order to respond to only the tweets that matter. At WebsiteRetrofit, we use #https://twitter.com/websiteretrofit, and we make that hashtag loud and clear to our customers in our phone consulting, in our messaging on webinars, and so on.
For our users, our social media monitoring tools allow you to easily create filters on Twitter for specific keywords and then have mentions of those keywords sent to you via email. That helps me stay in touch with my customers
- NetSocial PlatformProject Manager, 2010 - 2011
Jacky Lopez, Web Development & Digital Marketing Consulting
Jacky is the founder of Jacky Lopez Web Design & Marketing Consulting, a full-service, web design, development, and hosting company, headquartered in Santa Barbara. Since launching in 2006, Jacky and his talented team have helped hundreds of businesses with their online presence. Jacky specializes in mobile web design. Expertise includes start up business evaluation, branding, content creation, design, and technical execution
After years of experience as a web consultant and developer and listening clients I realize that competition and technology is changing faster than your business can possibly keep up with. Whether it’s implementing the latest mobile, ecommerce, social media, online marketing and web development strategies or just maintaining what you already have – each require specialists that most small to mid-sized businesses can afford to have on staff. And unless can cover all these bases, your business is at risk of being left behind.
Now imagine you focusing on running and growing your business while having a team of specialists in each of these areas at your disposal that spring into action when you need them. And better yet, you only pay when they do the work and you only have to focus on results, not the details of achieving them. That's what I offer, a complete assessment of your online presence by filling up a form here jackylopez.com/evaluation-contact
Simplify and accelerate your company’s growth and competitive edge by teaming up with me - you have the vision, I make it happen. My team and I turn small and medium sized businesses into online money making source for you.
I specialize in responsive web design, cloud computing, SaaS, virtualization, software development, server management, product development, strategic planning, business strategy, project management, business process improvement, technical leadership, custom mobile apps, virtual IT support.
We understand that business is about people not technology and that successful working relationships are based on mutual trust, respectful and honesty.
- Strategic Online Marketing Planning
- Responsive Design
- Social Media Integration
- Search engine Optimization
- Website Content Creation
- Server Virtualization & Management
- Software Design & Development
- App Development
- eCommerce Solutions
- Virtual IT Service & Support
AWSSB chapter, awssb.org
PO Box 838 Santa Barbara, CA 93102 | Phone 805.467.6777 firstname.lastname@example.org
Woodland Toastmasters, (SB) Membership Chair
"Life is too short to wake up with regrets. Love the people who treat you right and forget the ones who don't!
Believe that everything happens for a reason.
If you get a chance - take it, if it changes your life - let it.
Nobody said life would be easy they just promised it would be worth it."
The Dalai Lama, when asked what surprised him most about humanity, answered "Man. Because he sacrifices his health in order to make money. then he sacrifices money to recuperate his health. And then he is so anxious about the future that he does not enjoy the present; the result being that he does not live in the present or the future; he lives as if he is never going to die, and then dies having never really lived."
A comment about me by a dear friend:
Jacky studies several archaic and mostly useless subjects of emotional awakening - sociology, a pleasure for which she pays dearly. In order to support this oddly self-abusive habit, she manage a team of developers that create scripts for amazing web apps for her clients. Jacky’s hobbies include (in this order) going to live entertainments, hiking, watching presentations of great thinkers and doers and hanging out at wine tasting gatherings.
- Universidad De Los AndesCPA - Auditing, 1987