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Jacky Lopez
Worked at Jacky Lopez, Web Design & Development Firm
Attended Universidad De Los Andes
Lives in PO Box 838 Santa Barbara - California
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Jacky Lopez

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Get uncomfortable: if you don't feel like you are going run off the road, you are not driving fast enough.
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Jacky Lopez

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What are the benefits of marketing automation?

More innovation 
Greater scalability 
Enhanced targeting 
Increase conversion 
Increase marketing productivity 
Improve lead nurturing 
Increase sales effectiveness 
More visibility into key analytics 
Turn marketing into a revenue driver
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Jacky Lopez

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How does Google know people think you’re important anyway?
We believed we could build a better search. We had a simple idea, that not all pages are created equal. Some are more important.
~ Sergey Brin, Co-Founder, Google
It’s quite complicated and sounds circular, but we’ve worked out a way of calculating a website’s importance.
~ Larry Page, Co-Founder, Google
To rank well, build a site so fantastic that it makes you an authority in your niche.
~ Matt Cutts, Head of Google Web Spam Team
So … people respond to and follow important people more than others. And Google ranks important pages and sites higher than others.
We may be on to something with this authority thing.
If you’ve been around the online marketing scene for a while, you may be familiar with the paradox of search engine optimization (SEO). SEO is the art and science of ranking high in the search engines (mostly Google) for the words people are using to find what you have to offer.
It boils down to this:
If people think you’re important, so will Google.
This perplexes many webmasters and online marketers, since they wonder how people will consider them important when people use search engines to find things online in the first place. How are you important if you’re invisible in the search engines to start with?
And how does Google know people think you’re important anyway?
For one, they know because people link to you, and Google follows those links to index and rank web pages. And thanks to services such as the Google Toolbar, Analytics, Feedburner, Google Reader, Gmail and others that keep you logged-in to your Google account, the Big G has an enormous amount of usage data that shows what people actually spend time doing online.
So, there’s that. But how do you kick it off?
To get people to link to you and generally pay attention in the first place, you have to start thinking about authority in a different sense. Luckily, any dictionary will get you on the right path with the other definition of authority.
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Jacky Lopez

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 How can I make twitter work for me?
The way we use Twitter is broken. Social media was always meant to be a personal medium. It was meant to give companies a way to connect with and respond to individuals — a touch point to further the relationship. But somewhere along the lines, Twitter fell off track. The feed got flooded. Responses canned. Publishing content dominated true conversations. Since the debut of this social platform, there have been over 163 billion tweets published. Somehow, Twitter became more about broadcasting and mindless monitoring than actual human interactions. But it’s time to make Twitter personal again. It’s time to make Twitter an effective tool by spreading its use beyond the doors of marketing and inviting sales and customer support teams to take full advantage of it. 
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Wouldn't it be great to finally find out exactly where your website and online business stands on the Internet?

Ever wonder if there was a better way to make your website mobile affordably? There is!    Fill up our Online Assessment Form https://jacky.typeform.com/to/SVYo3L  
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Jacky Lopez

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Wouldn't it be great to finally find out exactly where your website and online business stands on the Internet? 

Ever wonder if there was a better way to make your website mobile affordably? There is!    Fill up our Online Assessment Form https://jacky.typeform.com/to/SVYo3L  
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Jacky Lopez

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How to get the best of marketing automation

Select and implement marketing automation solution 
Develop preliminary lead scoring strategy 
Define high-value segments in database 
Create standard set of automated, trigger-based campaigns for key segments 
Initial Assessment 
• Identify current successes and areas for improvement 
• Begin evaluating marketing automation software 
• Begin developing list of feature requirements 
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56% of customer tweets are ignored. How can I respond to all Tweets? 

When customers want to make their voice heard, they often tweet. After that tweet is sent, the customer may consider that his/her concern has now been heard. But that tweet was sent to the official @brand handle, not to the customer service team. In fact, 56% of customer tweets to companies are being ignored. We’re not listening, and that’s a problem. Ideally, as customer service reps, we’d like to know about customer concerns before they get upset. By monitoring customer interactions on Twitter, you can spot people trying to figure out how to use your product or service. There is one main challenge I frequently encounter with customer communication. Let’s dive deeper into that and how to effectively solve it.
Twitter for Customer Support
Challenge: Customers Don’t Know Who to Turn to: Whenever customers have an issue with a product or service, they don’t actually know which Twitter handle to contact. They end up tweeting directly at the main brand handle, and oftentimes the social media marketing manager of that account isn’t equipped to answer product or service-specific questions. 
Solution: Create an Easy-to-Monitor Hashtag
Start a program of communicating and teaching customers a hashtag on twitter. By having one consistent hashtag, customers know that a brand’s entire community of customers has one place to communicate. The result is a hashtag that the customer service team can monitor on Twitter in order to respond to only the tweets that matter. At WebsiteRetrofit, we use #https://twitter.com/websiteretrofit, and we make that hashtag loud and clear to our customers in our phone consulting, in our messaging on webinars, and so on. 
For our users, our social media monitoring tools allow you to easily create filters on Twitter for specific keywords and then have mentions of those keywords sent to you via email. That helps me stay in touch with my customers
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Jacky Lopez

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Wouldn't it be great to finally find out exactly where your website and online business stands on the Internet? 

Ever wonder if there was a better way to make your website mobile affordably? There is!    Fill up our Online Assessment Form https://jacky.typeform.com/to/SVYo3L  
1

Jacky Lopez

Shared publicly  - 
 
Wouldn't it be great to finally find out exactly where your website and online business stands on the Internet? 

Ever wonder if there was a better way to make your website mobile affordably? There is!    Fill up our Online Assessment Form https://jacky.typeform.com/to/SVYo3L  
1
People
Have her in circles
237 people
Saad Farooqui's profile photo
Creative-web's profile photo
alejandro ulises vila oribe's profile photo
pranchi sharma's profile photo
Nill Akash's profile photo
Kamalakannan K's profile photo
Toys Car's profile photo
Oliver Grant's profile photo
ENRIQUE Olea's profile photo
Work
Occupation
Web Development & Marketing Consultant
Skills
Web Design, Branding, Business Development, Online Marketing
Employment
  • Jacky Lopez, Web Design & Development Firm
    CEO, Project Manager, 2003 - 2009
    JACKY LOPEZ j@jackylopez.com PO Box 838, Santa Barbara, CA 93102 (P) 805.467.6777 Objective My goal is to find and implement solutions for life and business challenges, using the latest software. I like to contribute by making things easier for other people to simplify everyday tasks to automated systems. Core Competencies Full lifecycle web development owner as innovative, creative, and technical web project manager, lead programming research, and application builds. Due diligence to rollout. On time and on budget. Build cross functional matrix teams. Alliances. Partnerships. Deal prospecting. Concept proposal. Content monetization models. Media planning. Maximize retention and lifetime value. Languages: Besides English, I speak, read and write in Spanish and Portuguese. Accomplishments Online Media – Video Animation Ads, Mobile, Social, Branding, Ad Server, Ad/Affiliate Networks, B2B, Local SEM, Organic SEO, e-Commerce, Media/Data Analytics, Ad/Lead/Data Exchanges, Lead Generation, Social Media Integration, Event Promotions through Social Media, API. Project Management – Object Oriented PHP 5 / MySQL web developer, UNIX/Linux, MVC, Subversion, Zend, and LAMP toolset, Project Planning, Business Analysis, Statement of Work, Stakeholder Identification, Legal/Compliance Review, Functional Requirements, Use Cases, Process Workflows, Information Architecture, Sitemap, Wireframes, Work Breakdown Schedule, Vendor Outsourcing, Resource Schedules, Bug Tracking, Issue Resolution, Test Cases, Quality Assurance, Reporting, Documentation, Status Reports, Risk Mitigation, Document Management, Offshore Project management and supervisory experience. Business Development – Prospecting, Concept Proposal, Business Process Outsourcing, Virtual IT Research and Implementation, Social Media Planning & Implementation, Contract Negotiation. Account Management – Media Strategy, Competitor Analysis, Multi-Variety Testing, Email Inbox Delivery, Link Click-Through Analysis, Landing Page Conversion. Software Development – HTML5, LAMP, Java, C, SQL, .NET, Unix, Waterfall, Agile, Scrum, System Design, Database Schema, Query Optimization, Configuration, Testing. Educational Qualifications: B.S. Accounting – self-taught HTML/PHP/MySQL programmer – Developed membership management software: NetSocial (Drupal+Acquia Commons) for organization and business – Job-board customization, integrating to company’s web environment. Work Experience Project Manager – www.jackylopez.com – Santa Barbara, CA – 3/2009 to Present. Apply a wide breadth of technical skills, Internet knowledge, and experience across the spectrum of online development in the service of building and improving online properties for multiple clients. Includes: site architecture and infrastructure, cloud computing (AWS: EC2/SES/S3, optimization, configuration, testing), app development (SalesRepLauncher - HTML5), backend development using open source toolset (PHP, MySQL, Apache, Linux, Javascript and others, front end development with CSS and HTML/XHTML, web systems administration, as well as .NET programming and marketing communications. Most Recent Projects – Portfolio Web Design Jan-Feb 2013 Currently, I'm working on a site for the same client: Cloud Server (AWS: EC2/SES/S3, optimization, configuration, testing) + Customizing WP Template impotencetointimacy.com SalesRepLauncher Application - (HTML5) current development stage. Nov-Dec 2012 –Customized WordPress+jQuery (Parallax effect) www.promolinkmobile.com www.santabarbarabest.com Example Sites Developed Project Site Owner - Project Date Contact Info navisworld.navis.com WordPress Charles Hsu - Aug - Nov 2012 [Ad Agency] mediaelements.net 4156709478 mediaelements.net Worldpress " " mamaconchasalsas.com Magento - eCommerce Alex DeRivera - Sep 2010 to Date 8055419154 southbaydivorce.com Worldpress Lorri Thompson - Jul - Aug 2012 3103183375 thenetsocial.com Drupal - AquiaCommons Maureen Foley - Dec 2010 - May 2011 8059628404 Ext 114 JohnToGo Mobile (iPad/iPhone) Brad Jackson Apr - Jun 2012 [Marketing Firm - Florida] 9047392989 Ext 25 iDogEvents " " " wellsroadliquors.com WordPress eCommerce " " Cloud (Amazon Web Server) impotencetointimacy.com Installation-Management Wordpress Development Michael Russer - Jan - Feb 2013 [Russer Communications LLC] 8052597735 peaceworksworld.org 2agewell.com indymic.com WordPress - Responsive Web Design Emily Yurcheshen 01/0313 Andrew Unetic 02/0313 Suzanne Maisner 02/0313 8054583987 8053054700 8052158007 santabarbarabest.com jQuery Dione Young - March 2012 6312446400 awssb.org Wordpress - eCommerce Diane Chappell - August 2010 8182979070 sbblues.org Wordpress Steve Daniels = May - July 2011 8057228155 miinet.com .Net - Database – SQL - Legacy Products Chris Barrett - March 12 – May 2012 [Marketing Firm ]- mustangmktg.com 8054988718 Ext 107 Bizzler.com Graphic Design Tom Sims - Nov 2012 - Jan 2013 8054482858 ExperienceTheWoodlands.com SEO/Google Anaylitic Greg Flory - Jul - Oct 2012 7132564980 ccwnetwork.com Joomla - Social Media Integration Lisa Nash - Mar 2004 – Mar 2010 8052705484 fantasiamusical.com Wordpress – SEO - Social Media Integration Sergio Rodriguez - Oct 2008 8053144827 outcomesinc.com Flash - Health Care – Branches Minisites - Blog Mike Warfield - Feb 2012 to Date [Advertising Firm] firstlinecreative.com 404605 0797 ambassadorartgallery.com Wordpress Catherine Tragesser - Aug - Sep 2012 8059650035 2011 Project Manager – thenetsocial.com –San Luis Obispo, CA 12/2010 – 5/11 NetSocial Platform | Research and Writing Specifications, Design User Interface, Programmer, Testing. NetSocial is a software solution for managing, association, club members, business network or board members of non-profits organizations. Role: market research, writing specs, budget, finding, selecting and managing development team, testing and maintenance. • Creating dynamic visually rich interface designs. • Working with business to plan, develop and design “brand”. • Coordinating & managing the design and development process. • Hard-core web developer (HTML, CSS, AJAX, jQuery, JavaScript, PHP, MySQL, .NET, ASP, SQL, Databases, RIAs and e-Commerce). • Familiar with Custom Mobile Apps, specialized in open-source platforms. • Consulting on SEM and accessibility considerations during the development process. • Creating and managing social media marketing campaigns & integration with websites. • Taking part in developing marketing strategy and market research following launch Setup as B2B marketplace. Central Coast Women's Network, Directory of Women in Business Queenglobal LLC. | San Luis Obispo, California | 1/2004 8/2009 Role: Web Designer / Project Manager / Social Media Strategist / Event Organizer • Creating and implementing visual designs web site design and programming using PHP, MySQL, HTML, DHTML, CSS, JavaScript, and Perl to online marketing, search engine placement and promotion. • Proofing developed work to ensure that all aesthetics and formatting are congruent with CCWN branding. • Developing proposals, project plans, and documenting work completed ensure that initiatives developed at CCWN are delivered in a thorough and organized fashion. • Reconstructing the website strategy based on research of audience groups and key stakeholders. • Providing technical and creative expertise in team meetings to ensure the business goals and direction of the organization are reflected in the publishing of new electronic media. • Acted as a liaison between the clients and the design team and ensured quality and progress of projects, working with Linux servers • HTML coding and debugging using text editors and site development tools, built and developed numerous content management systems, developed web content and graphics using Dreamweaver MX suite, Photoshop, and HTML editors, integrated flash with HTML and dynamic layouts and websites. Central Coast Web Creation Owner, Web Designer - Programmer San Luis Obispo, CA – 3/2003 – 10/2005 Role: Web Designer / Social Media Marketing / Business Consultant Implemented open source based programming language: Joomla/Drupal. Simultaneously I rolled out several new initiatives to integrate social media to enhance user interface with online applications integrated into the client’s web presence, creating and implementing intranet projects through web based presentations, sites and systems. - Defined scope, cost/time estimates, review schedules, acceptance criteria. Drafted and maintained work project plans. Conducted reviews with Legal, Accounting, QA, and Creative. Developed, maintained, reviewed, disseminated project documentation including status reports, invoices, work/change orders, schedules, budgets, forecasts, reviews, legal agreements. - Maintained market-driven product roadmap for CCWN marketing effort, with a focus on membership expansion, performance measurements, tracking, yield management, inventory management reporting and analytics. Worked with business development team to position organization’s products and services. - Coordinated business objectives and engineering work schedule to translate requirements for development. Analyzed weekly trend reports in campaign performance to determine web behavior patterns. Cross referenced website registrations with newsletter campaign for ad targeting. - Managed project lifecycle including media estimates, revenue forecasts, and invoicing. Controlled scope and change control to ensure schedule and budget. Managed vendor and third party relationships. - Launched new chapters throughout the central coast area. - Early adopter and advocate of open source technology With six years PRODUCTION experience. My forte is working with teams to bring ideas to fruition in a collaborative and engaging process. Over this time working in the web industry I have learned a diversity of skillsets and roles. Graduated as a CPA in 1996 02/1997 – 10/1999 – Auditor contracting position - Minister of Foreign Affairs (Asuncion - Paraguay) Role: Auditor – Findings were reported to Foreign Affair Office I worked as an auditor for both, embassies and consulates of Paraguay in Asuncion, I also traveled to consulates / embassies where offices where located, when necessary to finish auditing consulting projects. Jacky Lopez ( j@jackylopez.com | |(805) 467.677 | Skype: jackylopezconsulting Director of the American Wine Society, Santa Barbara chapter President of Woodland Toastmasters – Santa Barbara chapter Sierra Club - Santa Barbara, PR Chair
  • NetSocial Platform
    Project Manager, 2010 - 2011
Places
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Currently
PO Box 838 Santa Barbara - California
Contact Information
Work
Phone
805.467.6777
Story
Tagline
Helping Small & Medium-Size Businesses Look BIG online
Introduction

Jacky Lopez, Web Development & Digital Marketing Consulting

Jacky is the founder of Jacky Lopez Web Design & Marketing Consulting, a full-service, web design, development, and hosting company, headquartered in Santa Barbara. Since launching in 2006, Jacky and his talented team have helped hundreds of businesses with their online presence. Jacky specializes in mobile web design. Expertise includes start up business evaluation, branding, content creation, design, and technical execution


After years of experience as a web consultant and developer and listening clients I realize that competition and technology is changing faster than your business can possibly keep up with. Whether it’s implementing the latest mobile, ecommerce, social media, online marketing and web development strategies or just maintaining what you already have – each require specialists that most small to mid-sized businesses can afford to have on staff. And unless can cover all these bases, your business is at risk of being left behind.


Now imagine you focusing on running and growing your business while having a team of specialists in each of these areas at your disposal that spring into action when you need them. And better yet, you only pay when they do the work and you only have to focus on results, not the details of achieving them. That's what I offer, a complete assessment of your online presence by filling up a form here jackylopez.com/evaluation-contact

Simplify and accelerate your company’s growth and competitive edge by teaming up with me - you have the vision, I make it happen. My team and I turn small and medium sized businesses into online money making source for you.

I specialize in responsive web design, cloud computing, SaaS, virtualization, software development, server management, product development, strategic planning, business strategy, project management, business process improvement, technical leadership, custom mobile apps, virtual IT support.

We understand that business is about people not technology and that successful working relationships are based on mutual trust, respectful and honesty. 

Specialty:

  • Strategic Online Marketing Planning
  • Responsive Design
  • Social Media Integration
  • Search engine Optimization
  • Website Content Creation 
  • Server Virtualization & Management 
  • Software Design & Development
  • App Development
  • eCommerce Solutions
  • Virtual IT Service & Support

Jacky Lopez,  American Wine Society - Santa Barbara Chapter Director

AWSSB chapter, awssb.org

PO Box 838 Santa Barbara, CA 93102  |  Phone 805.467.6777 jacky@awssb.org 

Woodland Toastmasters, (SB) Membership Chair

"Life is too short to wake up with regrets. Love the people who treat you right and forget the ones who don't!

Believe that everything happens for a reason.

If you get a chance - take it, if it changes your life  - let it. 

Nobody said life would be easy they just promised it would be worth it."

Fave quotes:

The Dalai Lama, when asked what surprised him most about humanity, answered "Man. Because he sacrifices his health in order to make money. then he sacrifices money to recuperate his health. And then he is so anxious about the future that he does not enjoy the present; the result being that he does not live in the present or the future; he lives as if he is never going to die, and then dies having never really lived."

A comment about me by a dear friend: 

Jacky stud­ies sev­eral ar­chaic and mostly useless sub­jects of emotional awakening - sociology, a plea­sure for which she pays dearly. In order to sup­port this oddly self-abu­sive habit, she manage a team of developers that create scripts for amazing web apps for her clients. Jacky’s hob­bies in­clude (in this order) going to live entertainments, hiking, watching presentations of great thinkers and doers and hanging out at wine tasting gatherings.


Online Presence:
www.twitter.com/Jacky_Lopez                                                                                    


Bragging rights
Jacky is dedicated to community service and spends hundreds of hours each year, in leadership positions, supporting non-profit groups and local businesses such as TEDxChumash (Organizer/Sponsor) - SB Woodland Toastmasters (President) - SB Sierra Club (PR Chair) - American Wine Society (President) She's a self-taught web developer, started learning HTML (Hyper Text Transfer Protocol) later then shifted to open source, PHP (Hypertext Preprocessor)
Education
  • Universidad De Los Andes
    CPA - Auditing, 1987
Basic Information
Gender
Female
I had my Saab dashboard panel showing all kind of "failure" lights, I panicked, I took it to the shop expecting to write a check for sure, very quickly they checked the dashboard "computer", ended up paying nothing because it just needed a "reset". Another time I thought I needed oil, they checked the speedometer and other vitals information about driving habits, and told me "not just yet". I have to say just one thing, these guys are professionals with high integrity, how refreshing!. Expect to be attended fast and save money at Economy Muffler & Break!
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