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Albert Pusch
Works at Omikron Data Quality GmbH
Attended University of Pforzheim
Lives in Pforzheim
566 followers|85,230 views
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Proud to be among the winners of 2014 #factfinder   #redherringtop100   #redherringeurope  
 
#factfinder  is one of the winners of #RedHerringEurope  Top100
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Albert Pusch

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„Investments in product data and content reach the ROI the quickest, when made available to the customers via search and navigation functionality. Thus, content delivery is as important as content generation.“; Andreas Wagner, Product Manager of FACT-Finder.
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58% of consumers already combine online and offline shopping. From a company perspective, we organise things in different silos, because we have to organise our warehouse, our structure and our marketing separately. But the consumer doesn’t see all of this, he just behaves in different ways, like watching something online then going offline to pick it up in store. 
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Ex-CMO Rocket Internet Luis Hanemann talked about international expansion strategies. They need to be centralized to be successfully implemented. Thereby, 70 to 80 % of the success is dependent on the employees’ expertise (e.g. SEM, affiliate , etc. ) and about 20 to 30% is dependent on the country know-how.
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Rocket? I think they stand for something that I don't believe in; building companies solely to be auctioned off to the highest bidder.

For the employees there I can imagine it's a bit like working at McDonalds where one learns about efficiency and basic business with little concern about culture and people.

That said, I'd have to get first-hand experience to have base my opinions ;)
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Can you recommend a scientific article on marketing attribution? #marketingattribution #kpi #controlling #measure #marketingROI  #fb
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[Webinar] "The Magic of Search in Retail" - So schaffen Sie höchste Kundenzufriedenheit durch herausragende Usability.
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Optimize your product data feed. The importance of a high quality of your product data feed cannot be overestimated. On one hand detailed product descriptions, high class pictures and useful customer reviews help selling, because online shoppers want to get to know as much as possible about the items they are interested in.
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Put the data streams into the centre of your strategy.
Make purchase relevant data available through all channels.
Do Cross Channel Merchandising
Install one central cross channel platform for several countries
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In Germany, we spoke to Albert Pusch, Head of Marketing at FACT-Finder who told us that Germans inexplicably love forums, so you should check out groups within each network so that you are addressing the right audience.
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People
Have him in circles
566 people
Meredith Millicent Roberts's profile photo
Stefan Bühler's profile photo
Stefan Pahl's profile photo
Janine Junge's profile photo
Philipp T. Haisch's profile photo
Fara Mae Muñoz's profile photo
Work
Occupation
Consultant
Employment
  • Omikron Data Quality GmbH
    Head of Marketing, 2011 - present
  • fluidmobile - building a mobile future.
    Marketing Consultant, 2012 - 2013
  • Omikron Data Quality GmbH
    Intern/ Social Media B2B, 2010 - 2010
  • Verlagsgruppe Georg von Holtzbrinck
    Intern/ Business Development, 2009 - 2010
  • German Navy
    Petty Officer Second Class, 2000 - 2004
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Pforzheim
Previously
Munich - Stralsund - Bruchsal - Hambrücken - Landstuhl - Kindsbach - Bremerhaven - Wilhelmshaven - Plön - Hamburg - Flensburg - Glücksburg - Karlsruhe - Yogyakarta
Story
Tagline
B2B Marketer for SaaS Companies
Introduction
"I believe in data driven intuition and guided creativity."

Albert Pusch, is the Head of Marketing at FACT-Finder. Albert has specialized in helping B2B companies in adjusting to digital change, manage demand generation and marketing strategy, to become #1 in their markets and industries.

He is the co-founder of Germany’s socialmedia-blog.de and his articles were published on forward thinking marketing sites like The Wall, IBM Smarter Commerce, Mobile Zeitgeist and many other. You can find more of Albert’s writings here.

Albert has also spoken at industry gatherings and conferences like SMX Munich, and other. In 2012 Salesforce.com ranked him among the top Social Media Influencer in Europe.
  • Consultant
  • Writer
  • Speaker
  • SEO, SEA, social und mobile geek who will get you qualified leads
  • Top subjects are lead generation and the complex sale
  • I love to solve problems.
  • Head of Marketing of a hidden champion company - Omikron Data Quality/ FACT-Finder (9 countries/ and three SBUs)
  • Co-founder and author of socialmedia-blog.de since 2009
  • Strong background as a Marketing-Communication and PR alumni from University of Pforzheim (AASCB accredited) and UGM Yogyakarta / Indonesia.
  • Well connected social animal and networker
  • Huge passion for travelling, hiking, writing, running and meditation
Check out recent talks, services and articles: www.albertpusch.de
Contact me and ask questions.
Bragging rights
Life in Motion! 15 towns, 8 states, 2 continents.
Education
  • University of Pforzheim
    2006 - 2010
  • Universitas Gadjah Mada Yogyakarta
    2008 - 2009
Basic Information
Gender
Male
Looking for
Friends, A relationship, Networking
Birthday
February 24
Albert Pusch's +1's are the things they like, agree with, or want to recommend.
Heimat
g-diary-blog.blogspot.com

Ich war lange nicht mehr da. War seit Jahren nicht mehr in dem Ort meiner Verwurzelung, dem kleinen Städtchen am Fuße der Schwäbischen Alb m

House Running
plus.google.com

House Running > Erlebe es selbst!

5 Punkte, die das Marketing von PRISM lernen kann
www.socialmedia-blog.de

So nutzen Sie die Taktiken der NSA für Ihr Marketing. Unter dem Decknamen STELLARWIND wurden MAINWAY, MARINA, PRISM, NUCLEON eingesetzt - si

Skalierbare Kundeninteraktion in Konzernen
www.socialmedia-blog.de

Ein Problem der Social Media Kommunikation für Unternehmen ist doch, dass sie nicht jedes Bedürfnis und jedes Zipperlein der Kunden bearbeit

Die Zukunft der Kommunikation
www.socialmedia-blog.de

Wer in der Marketing-Kommunikation erfolgreich sein möchte, muss ein tiefes Verständnis von Technologie mitbringen, quantitativ-analytische

50 Leute 100 Steaks – Rückblick auf eine sehr delikate Marketing-Konfere...
maigruen.netzkern.de

Soviel steht schon mal fest, Karl Kratz hat mit der Veranstaltung 5o Leute 100 Steaks neue Maßstäbe gesetzt. Neue Maßstäbe, weil es dieses F

Experten-Tipps für Virales Marketing
felixbeilharz.de

Es klingt zu schön um wahr zu sein: Kunden reichen die Botschaften des Unternehmens freiwillig weiter, ohne dass das Unternehmen dafür Werbe

Ein Abend im Zeichen des Social-CRM – Social Media Club München Recap
www.socialmedia-blog.de

Komplexität, rechtliche Hürden, interne politische Unruhen und ein ungewisses Ergebnis - die Einführung eines Social-CRM in Konzernen bietet

The Minimum Viable Product
from-another-point-of-view.blogspot.com

A few days ago I started reading a really interesting business book, called 'The Lean Start-up'. I have first heard about the 'Lean Concept'

Ich kenne niemanden – Neukundenakquise
reichepoet.blogspot.com

Jüngst empfahl ich einem Kunden, bei der Akquise zunächst im eigenen Netzwerk nachzufragen. Die Antwort: "Aber ich kenne niemanden, den ich

Content Marketing Strategies for 2013 - Presentation Video & Slides
siegemedia.com

Content Marketing Strategies for 2013 – Presentation Video & Slides. By Ross Hudgens on May 23rd, 2013 | Posted in Presentations. At the end

26 Time Management Hacks I Wish I'd Known at 20
www.slideshare.net

26 Time Management Hacks I Wish I’d Known at 20 Etienne Garbugli Product Design & Marketing Consultant

SEO/Suchmaschinenoptimierung
online-marketing-kommunikation.blogspot.com

Die optimale Keyworddichte Um bei einer Suchanfrage in einer Suchmaschine wie z.b. Google, Yahoo oder Bing gefunden zu werden, gibt es mehre

Titten-Memo – Brüste gucken für einen guten Zweck | Gentleman
www.gentleman-blog.de

Mit dem kurzweiligen Spielchen „Ma’amo – Titten-Memo“ können Männer sich ganz ungeniert nackte Brüste anschauen und tun damit auch noch etwa

Kleinanzeigen Quoka
market.android.com

Bist du auf der Suche nach den besten Schnäppchen in deiner Umgebung oder lagern bei dir wahre Schätze, die du zu Geld machen kannst? Mit de

Why are your friends more popular than you?
www.economist.com

DO YOU ever feel like your friends are more popular than you are? That may be because it is true—for nearly everyone. This odd result, dubbe

10 Remarkable Discoveries About Inbound Marketing in Europe [NEW REPORT]
blog.hubspot.com

Read about Europe's inbound marketing industry; you may be surprised at what you see.

SEOcruise Recap – Meer Marketing von Kiel bis Oslo und zurück
felixbeilharz.de

Was soll man über eine Konferenz schreiben, deren Motto war: “What happens at the SEOcruise, stays at the SEOcruise!”??? Ich wage das Experi

Im freien Fall der Erde entgegen
www.derwesten.de

50 Meter im freien Fall – Augenblicke, die wie im Flug vergehen: Auf der Dreieckswiese im Sportpark können sich Wagemutige jetzt wieder ins

Das Rosenrot ist sicher eine der besten Bars in Pforzelona und glänzt mit sehr gutem Service und Essen vom indischen Italiener nebenan. Es gibt einen Raucherraum.
Public - 3 years ago
reviewed 3 years ago
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