7 deadly global campaign management sins | LEWIS PR
Key tips to a successful international PR campaign – regardless of working in-house or externally at an agency:
Print + Digital = Recipe for Success in India | LEWIS PR
Summary of our first LEWIS Bangalore marketing event about the rise of digital media and its impact on the print media landscape in India
Portray of tech hub Hong Kong, which is at the forefront of technologica...
Silicon Valley is not the only region where innovation and entrepreneurship is treasured. Hong Kong established a technology hub as well: Si
How to deal with a shrinking media pool | LEWIS PR
As publications close, journalists are laid off and attention shifts to digital media, what other ways can you share your story?
There is no such thing as ‘THE global press release’ | LEWIS PR
Don't make the mistake of sending out one global press release across the world - translate, localize and adapt it to make it successful
Why every international campaign needs a central hub team | LEWIS PR
In the second of two blog posts we explore some benefits of using one agency across multiple markets.
Top tips to meet global media challenges | LEWIS PR
All over the world we are seeing changes to the global media landscape. Are you ready to meet the changing needs of the global media landsca
Man orders size 14.5 slipper and gets size 1,450 after 'mistranslation i...
A man who ordered a special size 14.5 slipper to fit his oversized foot was sent a size 1,450 after the Chinese manufacturers failed to s
How your sales team can improve your PR campaign | LEWIS PR
Five simple steps to kick-start the relationship between your PR and sales teams and support your company’s lead generation programme.
Top five #PRfails in Asia-Pacific in 2012 | LEWIS PR
Let’s take a look at five #PRfails in Asia-Pacific in 2012 and the lessons PR and social marketing professionals can learn from them
Connecting the creative arts and communication | LEWIS PR
Kupambana is a new Foundation created by global communications firm LEWIS PR to promote the creative arts in digital and social communicatio