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Ruth Streder
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Ruth Streder

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Just found this article now - but it is a really good read and relevant. I agree, we can't improve if we get it wrong from the start. That's why it is important to agree on the scope of work at the beginning and also on what success looks like, to ensure we price our work accordingly!
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Interesting insights from a marketing event I attended in Bangalore earlier this month.
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Ruth Streder

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A blog post from my recent visit to LEWIS Bangalore where I attended our first marketing event and joined a heated discussion on print versus digital or print plus digital
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Ever wondered what a wolf, politics and communications have in common? They all dominate Hong Kong's media this week...
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Ruth Streder

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Very useful tips on what to do when your media pool is shrinking - not just for PR pros, but also for comms newbies! 
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Ruth Streder

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Interesting article about the generation Y receiving a reality check after starting their first job - nicely tied to song lyrics. Good post!
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Have them in circles
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I just had to write an answer to respond to the article that Emma Jacobs had published on FT yesterday - her article could have been written yen years ago, it felt so outdated!
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Ruth Streder

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Here's my recent blog posts about holding successful global conference calls - short & sweet. Anything to add?
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Ruth Streder

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Translation errors can be funny - but can also have a serious impact on your business. Be careful. And don't disturb the tiny grass. It's dreaming! :)
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Ruth Streder

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It just makes sense to post this on Google+...
Mashable
Consider these implications if you’re wondering (for the millionth time) whether your company should be paying attention to Google+.
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Have them in circles
163 people
Lukasz Kluj's profile photo
Mark Adlington's profile photo
Ronald Wiltscheck's profile photo
Fernando Batista's profile photo
Matthias Baldauf's profile photo
Kerry Grove's profile photo
Patricia Dittmar's profile photo
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PR professional in the technology sector, experienced in international PR
Introduction
Loves food, tech, travel, theater, art and books. Moved from London to Hong Kong.
Ruth Streder's +1's are the things they like, agree with, or want to recommend.
Who needs PR anyway? | LEWIS PR
blog.lewispr.com

A response to an article in the Financial Times that questions the need for PR experts

Hot technology trends in India | LEWIS PR
blog.lewispr.com

Summary of our first LEWIS Bangalore marketing event about technology trends in India

Print + Digital = Recipe for Success in India | LEWIS PR
blog.lewispr.com

Summary of our first LEWIS Bangalore marketing event about the rise of digital media and its impact on the print media landscape in India

Portray of tech hub Hong Kong, which is at the forefront of technologica...
blog.lewispr.com

Silicon Valley is not the only region where innovation and entrepreneurship is treasured. Hong Kong established a technology hub as well: Si

How to deal with a shrinking media pool | LEWIS PR
blog.lewispr.com

As publications close, journalists are laid off and attention shifts to digital media, what other ways can you share your story?

When translations go wrong | LEWIS PR
blog.lewispr.com

Badly translated content can be funny. But it will also send an unclear or incorrect message to an audience. Make sure to check translations

netzwelt
plus.google.com

Wir sind Eure absolute Info-Quelle für die neueste Consumer Electronic.

There is no such thing as ‘THE global press release’ | LEWIS PR
blog.lewispr.com

Don't make the mistake of sending out one global press release across the world - translate, localize and adapt it to make it successful

Why every international campaign needs a central hub team | LEWIS PR
blog.lewispr.com

In the second of two blog posts we explore some benefits of using one agency across multiple markets.

Top tips to meet global media challenges | LEWIS PR
blog.lewispr.com

All over the world we are seeing changes to the global media landscape. Are you ready to meet the changing needs of the global media landsca

LEWIS PR
plus.google.com

Global Communications Agency: Digital, Tech and Consumer PR

Man orders size 14.5 slipper and gets size 1,450 after 'mistranslation i...
www.telegraph.co.uk

A man who ordered a special size 14.5 slipper to fit his oversized foot was sent a size 1,450 after the Chinese manufacturers failed to s

How your sales team can improve your PR campaign | LEWIS PR
blog.lewispr.com

Five simple steps to kick-start the relationship between your PR and sales teams and support your company’s lead generation programme.

Top five #PRfails in Asia-Pacific in 2012 | LEWIS PR
blog.lewispr.com

Let’s take a look at five #PRfails in Asia-Pacific in 2012 and the lessons PR and social marketing professionals can learn from them

Connecting the creative arts and communication | LEWIS PR
blog.lewispr.com

Kupambana is a new Foundation created by global communications firm LEWIS PR to promote the creative arts in digital and social communicatio

LEWIS PR ist wirklich international | LEWISPR DE
blog.lewispr.de

Wenn mich jemand fragt, LEWIS PR zu beschreiben, dann ist eines der ersten Wörter das mir einfällt: Internationalität. Das klingt nicht gera

LEWIS PR - Global Communications Agency
www.lewispr.de

Konstantes Wachstum und Ausbau der Services machen LEWIS PR nach nur 15 Jahren zu einer der führenden Agenturen ~. LEWIS PR Deutschland feie