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Ruth Streder
176 followers -
PR professional in the technology sector, experienced in international PR
PR professional in the technology sector, experienced in international PR

176 followers
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Ruth's posts

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My most recent blog post...

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Just found this article now - but it is a really good read and relevant. I agree, we can't improve if we get it wrong from the start. That's why it is important to agree on the scope of work at the beginning and also on what success looks like, to ensure we price our work accordingly!

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I just had to write an answer to respond to the article that Emma Jacobs had published on FT yesterday - her article could have been written yen years ago, it felt so outdated!

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Interesting insights from a marketing event I attended in Bangalore earlier this month.

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A blog post from my recent visit to LEWIS Bangalore where I attended our first marketing event and joined a heated discussion on print versus digital or print plus digital

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Here's my recent blog posts about holding successful global conference calls - short & sweet. Anything to add?

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Ever wondered what a wolf, politics and communications have in common? They all dominate Hong Kong's media this week...

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Let's talk about technology and innovation...

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Very useful tips on what to do when your media pool is shrinking - not just for PR pros, but also for comms newbies! 
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